content calendar vs edtorial calendar

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7.21.2013 Editorial & Content Calendars Tools from traditional and new media Thursday, March 20, 2014

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Page 1: Content Calendar vs Edtorial Calendar

7.21.2013

Editorial & Content Calendars Tools from traditional and new media

Thursday, March 20, 2014

Page 2: Content Calendar vs Edtorial Calendar

What’s the difference?

An editorial calendar is an annual plan shared with a wide audience and the content calendar is a document that tracks the day-to-day progress of publications on one or more platforms.

✤ An Editorial Calendar highlights overarching themes and special issues/opportunities for monthly publications to help advertisers buy relevant space.

✤ A Content Calendar tracks the status and progress of each piece of content usually at a daily or weekly level.

Thursday, March 20, 2014

Page 3: Content Calendar vs Edtorial Calendar

Examples

✤ 2013 Editorial Calendars

✤ Cosmo

✤ Real Simple

✤ Vogue

✤ MIT Tech Review

✤ Men’s Health

✤ Content Calendar Templates

✤ LightBox Collective

✤ Mozilla

✤ HubSpot

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Page 4: Content Calendar vs Edtorial Calendar

Cosmo

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Page 5: Content Calendar vs Edtorial Calendar

Real Simple

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Page 6: Content Calendar vs Edtorial Calendar

Vogue

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Page 7: Content Calendar vs Edtorial Calendar

MIT Tech Review

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Page 8: Content Calendar vs Edtorial Calendar

Men’s Health

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Page 9: Content Calendar vs Edtorial Calendar

LightBox Collaborative Depth Level - Day, with months tabbed

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Page 10: Content Calendar vs Edtorial Calendar

Mozilla Includes themes and events at the top, depth level- weekly posts

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Page 11: Content Calendar vs Edtorial Calendar

HubSpot Includes target personas, CTAs and Keywords, depth level- daily posts

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Page 12: Content Calendar vs Edtorial Calendar

Possible FormatIncludes themes, events, expert series and the articles we want on the site to start. Depth level - Monthly

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