content calendars and you: creating communications harmony
TRANSCRIPT
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Content Calendars and YOU! Creating Communications
Harmony
Collaborative notes: po.st/calendars-16NTC
flikr: enerva
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Hashtag and Handles#16NTCcalendars
•Laura Norvig, Digital Media Strategist, ETR@LNorvig•James Porter, Assoc. Dir. External Relations, The END Fund@PorterJamesE•Kivi Leroux Miller, Nonprofit Marketing Guide.com@KiviLM
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Plan for Our Time Together
• You: What’s Your Situation?• Kivi: Why Calendars? Cat. Herding.• You: Why You Came – your challenges?• James: Big to Small: Silos and Dogs• Laura: Choosing and Testing a New Tool• All of Us: Breakout Groups: Focus on a topic• All of Us: Report Back
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Be Here Now
Collab notes: po.st/calendars-16NTC #16NTCcalendarsPhoto: flikr/sansara
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What Type of Org Do You Work At?
• Direct programs or services• Cause / advocacy / policy• Foundation / grant maker• Consultant / vendor• Other
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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How Big is your Communications Team?
•Solo just me •A few of us 2 – 4•A lot of us
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Do You Already Use a Content Calendar?
• Of course• Nah, I just wing it
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Kivi’s Overview (she wrote the book, BTW)
Collab notes: po.st/calendars-16NTC #16NTCcalendars
Part 3 really goes into depth about how a calendar can help you connect your big picture planning to your day-to-day work, and involve other departments in supporting and understanding your work.
“Every nonprofit communications, marketing, and online engagement staffer should have this book!”
-- Amy Sample Ward
“Kivi did not know I was making this slide.”-- Laura Norvig
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Communications Directors
Herd Cats. All. Day. Long.
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Your #1 Cat
Herding Tool:An
Editorial Calendar
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Beware: Metaphor
Shift Ahead
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The editorial calendar is a
communications director’s road map .
. .
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Problem: There is no
Google Maps to your
destination.
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YOU are mapping outthis road trip!
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An editorial calendar can help solve a
lot of problems...
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It can eliminate battles over whose turn it is, and prevent staff from stepping all over
each other.
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It can provide a soothing calm and a sense of
security.
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It can open discussions about updating comm
and mgmt tools.
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It can help non-comm staff learn what it really takes to produce great
communications.
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It can prompt much needed discussions about
messaging direction.
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If nothing else, it can be a
great personal productivity
tool.
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The trip might be bumpy, but it’s your job to drive, so grab
the wheel!
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1. Take your Blue index card and write:
What is your biggest pain point/challenge in managing your content and editorial process with a content calendar?
2. Please write legibly so Kivi can read these!
Think and Write
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Share Pair
Collab notes: po.st/calendars-16NTC #16NTCcalendars
cc by –nc –nd 2.0 flikr/franie
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Let’s hear a few storiesfrom the road . . .
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James PorterBig to Small – More Silos to Fewer
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Big to small
A Brief Organizational Overview
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• Shared Google Calendar• Basecamp• Salesforce
Content Calendar - Structure
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• Shared Google Calendar• Shared Google Spreadsheet
Content Calendar - Structure
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• Are you “in the know?”• Messaging, messaging,
messaging
Working cross-functionally
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• Integrated team members• Bi-directional information
sharing
Working cross-functionally
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• What’s going on?• Too many systems• Separation
Challenges
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• Time• Ownership• Planning
Challenges
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• Basecamp• Structure
What Worked?
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• Structure• Reminders• Meetings??!!!??!!
What Worked?
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• Buy-in• Integrated systems• Evaluation• Trial and error
What’s Next?
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How Big is Your Org?
•Small 1 - 50•Medium 50 - 200•Large 200+
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Help! My Calendar is More Work than My Work
• Don’t let this happen to you
• Leverage the great things about using a calendar and toss the rest
Collab notes: po.st/calendars-16NTC #16NTCcalendarsPhoto: flikr/alancleaver
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Spreadsheet Brain – Keeping track of “Meet Us Monday” posts
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Oh, Sharepoint …
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Voila! Calendar Brain appeased
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Signifiers and Organization SchemesDifferent calendars, color codes, tags, or symbols could be used to organize/signify:
•Channels (email/social/blog/enews/print)•Topics•Audiences (donors, volunteers, board, unique demographics)•Departments communicating
(program services, board, volunteer mgr, CEO fundraising, etc.)
Because there are so many different ways to organize, you may need to try some and pivot if they aren’t working. Which type of tracking matters, and to whom?
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Trello: Add a Checklist(useful if your social isn’t automated or duties are shared by a team)
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Copy a Checklist from one Card to Another
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Collab notes: po.st/calendars-16NTC #16NTCcalendars
This represents how many items on checklist have been completed – 3 out of 6, 4 out of 6, etc.
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Hmm, wouldn’t it be great if I could answer this question quickly by looking it up on a Calendar?
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Three types of tools to try if not already1. Social posters (examples: Buffer, Hoot Suite, Co-Schedule)2. Project management (examples: Asana, Trello, Sharepoint)3. Automated connectors (examples: IFTTT, Zapier)
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Breakout Groups – Based on Your Challenges• No Time to Plan• Program Staff Won’t Help• No Real Strategy Behind the Content• No Buy-In from Management• Too Many “Priority” Messages• Trouble Creating Great Content
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Breakout Groups -- 20 minutes• Designate someone to report back (you get chocolate!)
• Discuss approaches for overcoming the challenge
• Brownie Points: Group reporter adds notes to Collaborative Notes during or after session
Collab notes: po.st/calendars-16NTC #16NTCcalendars
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Report Back
Collab notes: po.st/calendars-16NTC #16NTCcalendarsGraphic: flikr/Takumi Tsuksaya
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Thank You!! Don’t forget to do evaluation: http://po.st/AFt7tb
•Laura Norvig, Digital Media Strategist, ETR@LNorvig•James Porter, Assoc. Dir. External Relations, The END Fund@PorterJamesE•Kivi Leroux Miller, Nonprofit Marketing Guide.com@KiviLM
Collab notes: po.st/calendars-16NTC #16NTCcalendars