content counts! track it like a pro
DESCRIPTION
This presentation provides a step-by-step guide to tracking the awesome content you're producing for your website. It includes tips on creating effective content dashboards in Google Analytics as well as how to use advanced segmentation to track content performance.TRANSCRIPT
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
“I’ve never let my
schooling interfere
with my education.”
- Mark Twain
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“I’m not suggesting you change who you are...”
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But it’s time peopleknow how importantyour content really is. Show them!
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Tame Your HiPPO. Be the Boss.
HiPPO=Highest Paid Person’s Opinion
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Step 1: Create content
dashboards. Use data to
help identify what your
efforts are influencing.
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A Quick DashboardOverview & Example
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Know what your content influences with dashboards.
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How to Create a Dashboard Widget in Six Simple Steps
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Dashboards allow you to easily sniff out content that’s making a difference.
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Even down to a singleblog post...
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Measure the Power of Every Post, Article, or Landing Page
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Because you’ll need to explain it to them!
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Step 2: Take advantage
of the power of segments.
Use them to isolate your
content and gain insight.
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By creating a content
segment you can use GA
to measure the EXACT
metrics you want to share
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Just Click that Down-Pointing Arrow / Button to get Started
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Get Creative in Thinking About how to Segment Content
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How do you want to isolate your content? So many ways...
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
What does all of that
work prove, anyway?
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
And much, much more!
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Step 3: Share your data
with the powers that be.
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EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
“Right,... so it looks like your content is driving business after all.”
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Ed ReeseEMAIL: [email protected]:509. 624.5580TWITTER: @ed_reese