content curation a beginner's guide to digital content curation

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Page 2: Content curation   a beginner's guide to digital content curation

PRESENTATION OVERVIEW

WHAT is content curation?

WHY do you need to curate content?

HOW to start curating content?

Page 3: Content curation   a beginner's guide to digital content curation

IS CONTENT CURATION?

WHAT

Content curation is adding your voice to a

handpicked collection of content, from a variety of

sources around a specific topic, that you

publish and share.

Page 4: Content curation   a beginner's guide to digital content curation

“CURATION IS MORE THAN PACKAGING – IT IS TO HELP READERS (DISCERN) WHAT

IS IMPORTANT IN THE WORLD.”

Maria Papova,BRAINPICKER

Page 5: Content curation   a beginner's guide to digital content curation

4 IMPORTANT STEPS

1. Define Your Topic 

2. Collect Content

3. Add Your Voice

Interesting & meaningful to your audience

Ex) Industry news, top 10 lists, research, presentations, product

recommendations, resources, press pages, etc.

Choose the best content

Select from various mediums

Ex) Videos, articles, podcasts, webinars, social media posts, infographics, etc.

Publish & share your curated content with your custom

Tell your audience why they should pay attention

Be viewed as a thought-leader

Page 6: Content curation   a beginner's guide to digital content curation

LAST STEP!

4. PUBLISH & SHARE WITH YOUR AUDIENCE 

Publish & share your curated content with your custom

Go where your audience is!

Page 8: Content curation   a beginner's guide to digital content curation

3 BIG REASONS WHY

1. Save Time & Resources

2. Become a Thought-Leader

3. Grow Your Network

Time to research and produce lots of quality content

Need multiple team members executing together

Ex) Quality videos, white pagers, infographics, long-form articles, etc.

Pull in-depth content from experts & organizations

Bundle best resources intelligently

Save your audience research time

Publish & share your curated content with your custom

Include content from other companies, experts & influencers

IMPORTANT: Properly give credit & notify sources you included them

Page 9: Content curation   a beginner's guide to digital content curation

HAVE ALREADY ADDED CURATED CONTENT TO THEIR MARKETING STRATEGY

82% MARKETERS

18%

82%

~ IMNINC.COM

Marketers who don't use curated content.

Marketers who do use curated content.

Page 11: Content curation   a beginner's guide to digital content curation

CURATION IDEAS

1. Curated Email Newsletters 

2. Curated Web Content

3. Social Media Posts

Share daily/weekly curated newsletters

ex) Relevant industry news, top 10 lists, product reviews, case studies, customer

success, research, helpful resources, etc.

Create stand-alone curation pages

Include curation within a blog post or content piece

ex) Key resources, informative video playlists, reading lists, research, press pages, etc. 

Publish & share your curated content with your custom

Tag brands, experts & influencers with your curated content

Most powerful voices will share your content

Page 12: Content curation   a beginner's guide to digital content curation

NEXT STEP:

Look at your current marketing strategy

and identify key areas where you can

start curating content today!

THANK YOU!

CURATE CONTENT IN MINUTES