Content curation a beginner's guide to digital content curation

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  • A BEGINNER'S GUIDETO DIGITAL

    CONTENTCURATION

    CONTENT CURATION

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • PRESENTATION OVERVIEW

    WHAT is content curation?

    WHY do you need to curate content?

    HOW to start curating content?

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • IS CONTENT CURATION?

    WHAT

    Content curation is adding your voice to a

    handpicked collection of content, from a variety of

    sources around a specific topic, that you

    publish and share.

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • CURATION IS MORE THAN PACKAGING IT IS TO HELP READERS (DISCERN) WHAT

    IS IMPORTANT IN THE WORLD.

    Maria Papova,BRAINPICKER

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • 4 IMPORTANT STEPS

    1. Define Your Topic

    2. Collect Content

    3. Add Your Voice

    Interesting & meaningful to your audience

    Ex) Industry news, top 10 lists, research, presentations, product

    recommendations, resources, press pages, etc.

    Choose the best content

    Select from various mediums

    Ex) Videos, articles, podcasts, webinars, social media posts, infographics, etc.

    Publish & share your curated content with your custom

    Tell your audience why they should pay attention

    Be viewed as a thought-leader

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • LAST STEP!

    4. PUBLISH & SHAREWITH YOUR AUDIENCE

    Publish & share your curated content with your custom

    Go where your audience is!

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • YOU NEED TO START CURATING

    CONTENT TODAY?

    WHY

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • 3 BIG REASONS WHY

    1.SaveTime & Resources

    2.Become a Thought-Leader

    3. Grow Your Network

    Time to research and produce lots of quality content

    Need multiple team members executing together

    Ex) Quality videos, white pagers, infographics, long-form articles, etc.

    Pull in-depth content from experts & organizations

    Bundle best resources intelligently

    Save your audience research time

    Publish & share your curated content with your custom

    Include content from other companies, experts & influencers

    IMPORTANT: Properly give credit & notify sources you included them

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • HAVE ALREADY ADDED CURATED CONTENT TO THEIR MARKETING STRATEGY

    82% MARKETERS

    18%

    82%

    ~ IMNINC.COM

    Marketers who don't use curated content.

    Marketers who do use curated content.

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • CAN YOU CURATE CONTENT?

    HOW

    https://elink.io/?utm_source=PDF%20Links&utm_medium=content%20curation%20guide%20pdf&utm_campaign=Buffer%20%26%20directshare%20communities&utm_term=byakshay&utm_content=organicshare

  • CURATION IDEAS

    1.CuratedEmailNewsletters

    2.Curated Web Content

    3.Social Media Posts

    Share daily/weekly curated newsletters

    ex) Relevant industry news, top 10 lists, product reviews, case studies, customer

    success, research, helpful resources, etc.

    Create stand-alone curation pages

    Include curation within a blog post or content piece

    ex) Key resources, informative video playlists, reading lists, research, press pages, etc.

    Publish & share your curated content with your custom

    Tag brands, experts & influencers with your curated content

    Most powerful voices will share your content

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  • NEXT STEP:

    Look at your current marketing strategy

    and identify key areas where you can

    start curating content today!

    THANK YOU!

    CURATE CONTENTIN MINUTES

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