content customer context customization community virtual mentor
Post on 22-Dec-2015
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•Content •Customer•Context
•Customization•Community
•Virtual Mentor
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Content
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Content
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•Content •Customer•Context
•Customization•Community
•Virtual Mentor
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Customer and Context
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Customer and Context
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Customer and Context
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•Content •Customer•Context
•Customization•Community
•Virtual Mentor
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Customized: One Stop & Personalized
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Customized: One Stop & Personalized
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CustomizationCustomization
• Done by the portal software when you authenticate.
• The more it knows about you the better it can do.
• Determines how a portal looks the first time you see it - and every time your cohorts, roles, and functions change.
• Customizes differently for desktops, laptops, palmtops, net appliances, i-watches, etc.
Howard Strauss, Princeton University
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DesktopDesktop
• Replaces your desktop.
• Hides your operation system.
• Access to files, data, applications, the web, e-mail, chat, LAN’s, WAN’s, and everything you commonly access from your computer.
Howard Strauss, Princeton University
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Customized: One Stop & Personalized
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PersonalizationPersonalization
Lets you change the portal for the way you work
• Subscribe/unsubscribe to channels and alerts
• Set application parameters - reports and report parameters, cities, stocks, dates, e-mail and chat defaults
• Format portal page - colors, fonts, columns,...
• Create/edit profiles
• add/remove links
Howard Strauss, Princeton University
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Customized: One Stop & Personalized
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Customized: One Stop & Personalized
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AdaptationAdaptation
Knows your schedule and workflow. For a manager during salary revies, e.g.,
• Warns you early about them.
• Gives you access to last year’s reviews, salaries, etc. and this year’s guidelines and apps.
• Lets you schedule employee review meetins
• Finalizes, checks and submits your recommendation.
• Goes away until you need it again next year.
Saves common things you do
Howard Strauss, Princeton University
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Customized: One Stop & Personalized
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Community
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•Content •Customer•Context
•Customization•Community
•Virtual Mentor
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• Process Orientation• Decision Making Guide• Personalized Recommendations• Interactive Communications• Enhanced Community• Personal Virtual Tour Guide
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Process Orientation
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Process Orientation
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Process Orientation
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Process Orientation
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Decision Making Guide
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Decision Making Guide
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Decision Making Guide
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Decision Making Guide
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Decision Making Guide
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Decision Making Guide
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Decision Making Guide
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Decision Making Guide
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PersonalizedRecommendations
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InteractiveCommunications
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Enhanced Community
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Enhanced Community
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Enhanced Community
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Personal Virtual Tour Guide:Live Chat
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Personal Virtual Tour Guide:Live Chat
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Personal Virtual Tour Guide:Live Chat
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Personal Virtual Tour Guide:Live Chat
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• Process Orientation• Decision Making Guide• Personalized Recommendations• Interactive Communications• Enhanced Community• Personal Virtual Tour Guide
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Types of PortalsTypes of Portals
• Excite, Net Center, MSN, etc., also called mega portals
• Shopping, news, stocks, weather, ...(everything any person would like to do on the web)
• Everyone sees the same web page initially
• Personalization allowed - often saved in cookies
• No access to university or corporate data
Howard Strauss, Princeton University
Horizontal VS Vertical
• University/corporate and user specific
• Authentication required
• Single sign-on
• Personalization and customization
• Initial web page is different for different cohorts (student, faculty, staff,...) and roles (manager, senior, programmer, librarian,...)
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Why Have a Vertical Portal?Why Have a Vertical Portal?
A Single Portal With Single Sign-on Should Be Your Goal
Howard Strauss, Princeton University
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User CentricUser Centric
• Gives you just the data, applications, web pages, tools, etc. that you need.
• It knows your cohorts and roles - and you - and adjusts to match.
• It changes whenever you change.
• Your personal view of the world wide web, not some institution’s view.
Howard Strauss, Princeton University
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EfficientEfficient
• Most of what you need is on the first page. No more searching for things that are hard to find.
• Don’t add another bookmark to get the 1% of a web page you need. Add the info to a portal channel and have it all the time.
• Work the way you want. Personalize.
• Single sign-on.
Howard Strauss, Princeton University
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Efficient for the UniversityEfficient for the University
Special cohorts get special treatment
• Alums see just the stuff they need to - not a general home page.
• Prospective students and their parents get to track applications, financial aid, etc. and chat electronically with admissions.
• Donors get to track their projects and other projects of interest.
• Janitors and juniors both get to the right material without specialized training - just go to our portal.
Howard Strauss, Princeton University
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Collaboration and CommunityCollaboration and Community
Puts collaboration tools together one click away
• Discussion Groups
• Chat
• E-conferencing
Groups people by role - encourages joint group projects and cooperation
Howard Strauss, Princeton University
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Homepage VS Portal (VEP)Homepage VS Portal (VEP)
• Institution-Centric
• The same for everyone
• No personalization
• Start to surf the web from here. The stuff that everyone needs is just a click or a few away. If you can find it.
• We change it when we want to.
• User-Centric
• Customized for each user
• Personalization
• The most important data and applications you need are right here.
• You change it when you want to.
Howard Strauss, Princeton University
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What’s in a Portal?What’s in a Portal?
• Alerts
• Channels
• Channel subscription
• Search
• Navigation Tabs, Icons, Links, etc.
• Customization
• Personalization
• Graphics
• Links
• Directories
• Administrative functions
• Help
Howard Strauss, Princeton University
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Characteristics of Education PortalsCharacteristics of Education Portals
• Aggregates content, including both original material and third-party information.
• Provides search capabilities and links to external Web site resources.
• Employs advertising and sponsorships - key revenue streams.
• Offers, or plans to offer, e-commerce opportunities for users.
• Provides free services to users, including e-mail, chat forums and personalization features.
Source: Eduventures.com, spring 2000 report
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The Portal as the “Center of The Portal as the “Center of the Virtual Campus”the Virtual Campus”
Contributes five main components:
Academics - includes online instructing through a service provider for content such as Blackboard or WebCT.
Administration - human resources and process management.
Analytics - enterprise performance management.
Supplies and Procurement - how to bid, respond, purchase and fulfill.
Community - who is being served; is the portal global and reaching the goal of providing lifelong learning?
Source: Creating Lifelong Campus Citizens, Portal Technology 2000 Symposium, Oct 2000.
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For More InformationFor More Information
www.cren.net/know/techtalk/events/portals.html
www.mis2.udel.edu/ja-sig/portal.html
www.washington.edu/protos/myuw/demo/
www.mis2.udel.edu/ja-sig/whitepaper.html
Howard Strauss, Princeton University