Content Distribution Across Key Social Platforms

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What is Content Distribution?

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Content Distribution Across Key Social Platforms

•  Establishing KPI’s for your brand. •  Content is Key. Timing is Everything. •  Key aspects of content distribution. •  What next? Don’t let one interaction be the last

interaction.

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Establishing KPI’s For Your Brand

KPI = Key Performance Indicators

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Establishing KPI’s For Your Brand

Brand Awareness Interest

Desire

Action

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Examples of Key Measurements:

Audience Engagement = Comments + Shares + Trackbacks Total Views

Conversation Reach = Total People Participating Total Audience Exposure

Share of Voice = Brand Mentions Total Mentions (Brand + Competitors)

*Models from Jeremiah Owyang of Silicon Valley, CA.

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Content is Key. Timing is Everything.

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Content Is Key

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Define Target Audience

Define Content Topic

Identify Best Format to

Communicate Message

Identify Best Channel to Distribute Message

Content Creation

•  25 – 60 years old •  Household income

between $40,000-$100,000

•  Credit Repair •  Video

Timing Is Everything

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Define The Best Day and Time of Day to Launch a Campaign

Identify Trending

Topics. Use them to

your advantage.

Distribute! Follow-Up

(KPI’s)

Celebrate and Move

on.

Key Aspects of Content Distribution

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Integrated Content Distribution

Social Media

Teleservices

PR

SEO

Creative

Legal

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Integrated Content Distribution

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Define Audience: PR, SEO, Social

Team

Content Creation Team: Creative, PR, SEO, Legal

Distribution: Internal Resources

Social Media Press Release

Paid Traffic (Ads)

Follow-Up

Idea

Influencer Targeting

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81% of US respondents indicated that friends’ social

media posts directly influenced their

purchase decision

-Forbes

38 million 13-80 year olds in the U.S. said their

purchasing decisions were

influenced by social media.

- Knowledge Networks Consumers are

71% more likely to make a purchase based on social media referrals.

-Hubspot

What Are Influencers?

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Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge,

position, or relationship.

Research Tools for Influencer Targeting

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Influencer Targeting

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Identify Your Brand’s

Current or Potential

Influencer(s)

Introduce Yourself

Research Their Topics of Interest (fashion, sports,

finance, etc.)

Create Content

Specifically Designed for

Your Influencer(s)

Distribute! Send Your

Content Directly to

Them. Target them, and

their audience with ads.

Rinse and Repeat for

best results.

Leverage Internal Resources

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What Next? Keep It Up!

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Fan Growth

Brand/Content

Engagement

Clicks to the Site

Website Conversions

(Sales)

Word of Mouth

Brand Awareness

Key Takeaways

•  Establish KPI’s For Your Brand •  Coordinate Content and Timing •  Integrate Your Content Creation and Distribution •  Target Influencers •  Leverage Internal Resources •  Find What Works For You

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Questions?

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Presentation can be found at: Slideshare.net/ProgrexionMarketing