content generation and curation

19
Content Generation and Curation December 19, 2012

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Presentation to 2012-13 JDS Social Media Academy

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Page 1: Content generation and curation

Content Generation and Curation

December 19, 2012

Page 2: Content generation and curation

Today’s Action Plan

• Content is nearly everything!• Creating Content• Curating Content• Be a Platform for Content• Content Calendars

Page 3: Content generation and curation
Page 4: Content generation and curation

Creating Content

• Integrated, not isolated• Use ‘recipes’ to break writer’s block• Keep it steady• Don’t do it all yourself!

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Integrated

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• Alumni feature• Profile student work• Donor profile• Invite guest bloggers• Focus on school values• Top 5 or 10 list• Your ideas?

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• Be a network weaver• Listen for stories, ideas• Have clear, easy guidelines• Be specific in your invitation• Strive for diversity• Encourage sharing

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CONTENT CURATIONis the process of sorting through the vast

amounts of content on the web and presenting it in a meaningful and organized

way around a specific theme.

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"Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community.”

-Clay Shirky

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Curation Examples

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From Beth Kanter http://www.bethkanter.org/content-curation-101/

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What Are the Topics You Will be Curating?

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Do You Have a Content Calendar?

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Editorial Calendars

Shared spreadsheet to view/edit 24%Shared calendar to view/edit 30%Handwritten/paper/online version for me 34%Have a plan, but in my head 20%No plan or don’t use a calendar 15%

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Editorial Calendar PlanningHow far in advance does it go?

1-2 weeks 11%1 month 27%2 months 12%More than 2 months 31%Don’t plan details in a calendar 20%

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Google Calendar

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SpreadsheetInclude columns for measurement!

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Q&AWhat are you doing now?

Next steps?

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Next webinar:

January 8, 2-3pm easternSocial Fundraising