Content Governance &Writing for the Web

Everything I Know About SharePoint Governance …

I Learned From My Mother

About Me …• Live Elements > SusQtech > Protiviti• SharePoint 2007, 2010 & 2013• Specialize in content strategy,

information architecture, SharePoint governance

The next 60 minutes …• Six Steps to a Successful Content Governance Plan• Content Transformation (goodbye PDFs?)• One (or two) Organization’s Stories• A Healthy Sampling of Good ‘ol Motherly Advice

There’s No I in Team, Sweetheart.

Gather Your Army

Communications

IT

Executive End User

HR/Ops

Business Unit Owners

Strategy is 9/10 of the Law

Content strategy refers to the planning, development, and management of informational content—written or in other media. 

Strategy is 9/10 of the Law

Business Goal

Revenues Up 4%

Content Strategy

Content Strategy

Content Strategy

Content Strategy

Throwing Up Will Make You Feel Better, I Promise.

The Written Word

Draft

SocializeRevise

Ownership

Determining ownership in law involves determining who has certain rights and duties over the property.

Because I Said So.

Enforcement

• Realistic• Rationale• Repeatable• Redemption

If Everyone Jumped Off a Bridge Would You, too?

Adaptation & Adoption

Case Study: Let’s Start at the Beginning

• Internal site redesigns• Decentralized Approach• Large quantities of content• Lots of Metadata• Multiple Audiences

Keys to Success• Brought everyone to the table• Understand that this is a work in progress• Strategizing about what we can reasonably accomplish

Content Transformation

Weekends are for Cleaning Bathrooms and Bedrooms. If You Thought They Were for Fun, You

Were Very Wrong.

Content Transformation

Discover Imagine Refine Implement

Tras

h Archive

Rew

rit

eChange

Aggrega

te

Create

Case Study: “It’s a new decade.”

• Public site redesign• Large blocks of content• Big PDFs• Multiple Audiences

Always Wear Pantyhose.

• Usefulness & Relevance• Clarity and Accuracy• Influence and Engagement• Completeness• Voice & Style

Case Study

PDFs HTMLEasy to print Easy to scan – web-friendly

Keeps formatting Generally more conciseSearchable and indexed by all major search engines

Very searchable and indexed by all major search engines

Long resources Shorter resources (10 pages or less)

Easily edited – versioning preserves historical record

Growing mobile preference

• Why is my user reading this?• What is he/she hoping to accomplish on this

section of the site?• How can I help my user accomplish this quickly?• How can I make this more concise?• Can I use bullets? Headings?• Do I have media I can use here instead of text?• Images?• Is this resource critical or ‘related?’

DevelopmentImportant to AAAA's progress in supporting and advancing the work of college counseling professionals as they help students realize their full educational potential, is enlisting the support of our membership as well as outside corporations and organizations sharing in our mission. AAAA remains committed to offering quality programs and services to the college admission counseling community including professional development, research, early intervention initiatives, and other special projects designed to increase access to a higher education for all students.  In doing so, we continue to focus on building donor support for both the ABC Fund and XYZ funds, while also welcoming the development of partnerships with outside agencies with similar initiatives.

AAAA’s XYZ Fund and ABC endowment make our strategic initiatives and grant programs a reality. In 2013 AAAA awarded more than $87,000 in grants to underserved professionals – next year we hope to extend our reach even further. Donate to AAAA today.

• Learn more about the XYZ Fund’s impact.• Learn more about the ABC endowment’s impact on our

organization.

Do Don’t• Write long sentences

• Use passive voice• Use complex terminology

• Use abbreviations*

• Use headings• Use active voice• Use common words• Use lists

Key Elements for Success• Willingness to learn and change• Integrating their web content into their web content

strategy• Understanding of audience targeting

So Where are We?• We’ve put our team together• We’ve organized our content• We’ve drafted our governance plan• We’ve trained and socialized our plan• We’ve reviewed and revised

We’ve made our plan a living and breathing plan for governing and managing our content strategy.

Thank You!