content in action: learn how to curate captivating content at your event to create impactful...
TRANSCRIPT
Content in Action: Learn How to Curate Captivating Content at Your Event to
Create Impactful EngagementStefania Conti-Vecchi
@contivecchi #PCMACL
‣ This session has been designed to give you inspiration on how you can capture content at your event and use it to engage a larger audience in real-time during the event or after the event is over.
‣ You’ll see different ways of capturing content with professional tools but also how to use the content produced by your event participants to have happier clients and sponsors.
Learner Outcomes
What’s the content in meetings and events?
1. Slides2. Photography 3. Video (images and sound) Sound (sound only)4. Webcast 5. Text6. Drawing7. Social Media
7 Content capturing categories
A plan We need a strategy well before the event to have
clear in mind what we do want to collect and when and how we decide to share it.
The first distinction we can make is between the content meeting organizers generate and the one generated by our participants
Professional VS Amateur
Short promotional videos we can use to promote the event, presenting speaker sessions, some back stage moments To be released before the event Start sharing some content through webinars
Videos before the event
Videos during the eventSessions
Videos during the eventInterviews
Videos during the eventBackstage moments and
memories
Content CapturingTechnical equipment
Content capturing
Hybrid angels in action
Live streaming
Livestream
Wearable live streaming technology
FirstV1sionhttps://www.youtube.com/watch?t=49&v=oEVY5WX9MuA
Our best ambassadors
Periscope – over 10 million users
Periscope
#PCMACL – live the experience of a participant periscoping the conference
http://www.eventprofs.education/convening-leaders
Social Media live streaming
Meerkat
YouTube
YouTube Capture
Video Channels
Soundcloud
Live audio broadcast
A team to capture content
Visual
Drawing the keypoint of the sessions
BYOD - Audience generated content
I know how to use my device
Brainstorm: Create, comment, score,
Real-time audience interaction
You can join at www.slido.com with this code:
#PCMACL
Interactive Presentation Tool
Meetingpulse
You can join at meet.ps/PCMACL
Capturing content
Post-it® Plus
Photos and documents
The selfie station
Selfie station
Flickr
Slideshare
Useful content drives viewers
ReFRESHing Social Media
More than 1000 views in 7 days
Storytelling - Storify
Sharing slides through Apps
EventPilot Conference App
Multilearning Platform
Dynamic and interactive website, possibly a bloginfo collector and landing page for social media
posts and content sharing
Website
Thousands of pluginsOptimized for social mediaEmbedding options
Wordpress
Wordpress plugins
How to embed content
Embeddinghttp://embedresponsively.com
Keywords, tags and hashtags
eventprofs
#
Benefits!! Create a story of your event Provide access to content ON-DEMAND Increased value to event attendees Year-Round revenue/attention generation Future event promotion
Content capturing and boosting
Using Hybrid Events to Create Buzzworthy Experiences
for Virtual and F2F Attendees2:45 - ROOM 224
Stefania Conti-Vecchi and Toby Lewis @contivecchi @tobylew15
#PCMACL
Thank you for participating!Stefania Conti-Vecchi
@contivecchi
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