content is king… as long as your visitors find...
TRANSCRIPT
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Content is King… as Long as Your Visitors Find It
David Juhlin
The Global UX Consultancy
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“10% of task attempts failed due to problems in IA”
-Jakob Nielsen, April 16, 2009
“After spending two years and $3 million on development and usability testing, Bay Networks expects to see $10 million in productivity gains…as a result of its new (intranet) information architecture”
- Working Council for Chief Information Officers Basic Principles of Information Architecture
Why is Information Architecture important?
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Outline
Navigation Design
Information Architecture Research
Search Result Design
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Navigation Trends - General
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Navigation Trends- Websites
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Navigation Trends – Smart Phones/Tablets
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Navigation Trends – Smart Phones/Tablets
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Information Architecture
Card Sorting
Tree Testing
First click
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Search result design
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Search result design
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Search design
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Search result designs
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Thank you
David JuhlinUser Experience Consultant Bentley University’s User Experience [email protected]