content: it’s not the most important thing, it’s the only thing by curiyo: bob rosenchein, ceo...

Content isn’t the most important thing… Bob Rosenschein [email protected] @bobr

Upload: eli-mandelbaum

Post on 14-Apr-2017

402 views

Category:

Internet

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Content isn’t the most important thing…Bob Rosenschein

[email protected]@bobr

Page 2: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Background• Curiyo: founder & CEO

• Answers.com (NASDAQ:ANSW): founder & CEO,built top-20 U.S. Website

• Accent Software (NASDAQ:ACNTF): founder & CEO

• Helped Microsoft create Middle-East Windows

• Winner: Israel Prime Minister Award, Software Achievement

• E&Y Entrepreneur of Year Finalist: NY, NJ, CT region (2010)

• MIT, computer science• https://en.wikipedia.org/wiki/Bob_Rosenschein

Page 3: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Are you overloaded?

You are here.

Page 4: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

We’re all information foragers

Page 5: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

The good old days of SEO

Page 6: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

35% of Google searches

Google One Box, with Direct Answers

Google Knowledge Graph

Traditional search results

Page 7: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Enter social media

Page 8: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Click-bait…

Page 9: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

… but then you feel cheated!

Page 10: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

You’ve got A.D.D.

Page 11: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Moore’s Law & strange curves• “Transistors per square inch have doubled every year

since the integrated circuit was invented.”–Gordon Moore, Intel co-founder, 1965

• “Young man, in mathematics you don’t understand things. You just get used to them.”–John von Neumann

Page 12: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Reader empowerment

• Users drive markets

Page 13: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Media sites under siege

• Economics driving trend away frombig publishers—beyond bloggers—to long tail content production

Page 14: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Bring ‘em back

• It's not just about time and eyeballs—but engagement, participation & return visits

Page 15: Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO (Content Strategy) #ContentIsrael15

Breaking through the noise

• No substitute for relevant information thatenriches orentertainsyour reader

Bob [email protected]

@bobr

It’s a Tween Thing

Leaky B cket The - Tina Forsythtinaforsyth.com/docs/LeakyBucket_Manifesto.pdf · Leaky Bucket The The simple fact is, it’s one thing to CrEaTE a business – it’s another thing

“The spoken word is powerful”. “walking…it’s a family thing”

1 IT’S A BRIDGEVILLE THING READ OVER IT! · 1 IT’S A BRIDGEVILLE THING—READ ... registered representative of PFS Investments Inc. and independent representative of Primerica,

Coding, Counting, and Collecting: It’s A Numbers Thing

‘Unplug, Because It’s a Good Thing, It’s a Jesus Thing’ · 2019. 7. 28. · Prelude, Summertime, Ella Fitzgerald & Louis Armstrong The Light of Christ Enters Call to Worship

How Do You Know It’s the Real Thing? Evaluating Websites

Mondayitis – it’s really a thing

What Content Must Learn from Advertising #ContentIsrael15

“It’s a beautiful thing when a APPLICATIONS career and a passion … · 2019. 11. 5. · “It’s a beautiful thing when a career and a passion come together.

Distance Education: Why it’s like, the coolest thing. By Bryan Hugues

Languages – it’s a guy thing

FINANCE, It’s a Personal Thing ! WHICH WAY IS NORTH ?

It’s a boy girl thing final

“The best thing since Bubble Gum. It’s… INDIUM!”

Inbound Marketing: How Content is Your Secret Weapon #contentisrael15

Introducing It’s A Money Thing Spring 2020.pdf · Introducing It’s A Money Thing We’d like to introduce you to Jen from It’s A Money Thing. She is the main character in a

Instructional Technology: It’s a Team Thing

“It’s Not a Life or Death Thing”: A Grounded Theory Study

Sharyn Ward Turner M.A., R.N. P.H.N. Grade 5-6 Day #5 “It’s A Guy Thing”...” “It’s A Girl Thing”...” TIP Especially in the creases

Introducing It’s A Money Thing Spring 2020.pdf · 2020-06-10 · Introducing It’s A Money Thing We’d like to introduce you to Jen from It’s A Money Thing. She is the main

XML: It’s a Good Thing

It’s 21 st Century It’s a Mod..Mod.. World….!! Every thing computer controlled…!!

IT’S A SHIRT THING

Self-archiving: It’s an author thing

The “Why” of RTI for SLD Eligibility: It’s the Right Thing

“The best thing since Bubble Gum. It’s… INDIUM!”

it’s a family thing - Vivintneighborhood.cdn.aws.vivint.com/.../2012/07/family... · family thing date: time: place: rsvp: please join us at the REUNION it’s a family thing date:

KENTUCKY CORE ACADEMIC STANDARDS BULLITT COUNTY SCHOOLS 2010-2011 “IT’S NOT JUST ANOTHER THING… IT’S THE MOST IMPORTANT THING.”

Levity “It’s a funny thing.”

“It’s a Sensory Thing” Classroom Based Sensory · PDF file“It’s a Sensory Thing” Classroom Based Sensory Processing Intervention for Children with Autism ... Short Sensory

IMPACT BRIEF It’s a Money Thing€¦ · Best Practices for It’s a Money Thing were gathered through talking with credit unions that were actively using the program: > Integrate

‘IT’S A FREEDOM THING’: HETEROTOPIAS AND GYPSY …

It’s a Member thing

e universe, which has been man’ that each thing has it’s