content jam 2014 - andy crestodina - advanced blogger analytics
DESCRIPTION
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen. This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation. Key Takeaways Include: How to get more value from the same audience Advanced Analytics for faster list grown and higher rankings Tips for deeper engagement and collaboration Find topics that connect, share content with a targeted audience Recommended for professionals with 2-5 years of experience in lead generation and content marketing.TRANSCRIPT
![Page 1: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/1.jpg)
Andy Crestodina@crestodina
orbitmedia.com/blog
Advanced Blogging:Analytics, Optimization & Outreach
![Page 2: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/2.jpg)
The big content questions…
1. What topics?2. Target which keyphrases?3. Which formats?4. Who to collaborate with?5. Published where?
![Page 3: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/3.jpg)
![Page 4: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/4.jpg)
Bloggersv.
Great Bloggers
![Page 5: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/5.jpg)
CENTRAL HUBMain topic, business category
RELATED SUB-TOPICSAnswers to the main questions, “how to” articles
SUPPORTIVE BASEBroad range of helpful, related topics
Topics
![Page 7: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/7.jpg)
Thank you, Ubersuggest!
![Page 8: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/8.jpg)
Topics and Focal Distance
![Page 9: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/9.jpg)
Topics and Focal Distance
Why do Dogs Bark at Night?
Hotels and Dogs: A Canine Guest Guide to
Staying
10 Travel Tips for Dogs
![Page 10: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/10.jpg)
![Page 11: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/11.jpg)
Puppy Training: 5 Best Practices for
a Good Boy!
5 Dog Training Mistakes That Will
Get You Bit
![Page 12: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/12.jpg)
Your Outbox is filled with blog posts…
![Page 13: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/13.jpg)
The Report of Broken Dreams
How is your website unsatisfying?
![Page 14: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/14.jpg)
![Page 15: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/15.jpg)
![Page 16: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/16.jpg)
![Page 17: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/17.jpg)
![Page 18: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/18.jpg)
Percent Content Consumption
![Page 19: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/19.jpg)
source: Avinash Kaushik
![Page 20: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/20.jpg)
Find Your Conversion ChampionsWhat’s your mostcompelling stuff?
![Page 21: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/21.jpg)
Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/
Subscribers per blog post…
![Page 22: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/22.jpg)
Pageviews per blog post…
![Page 23: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/23.jpg)
…well hello, champions!
Subscribers per page view per blog post
![Page 24: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/24.jpg)
Let’s watch that in slo-mo…
![Page 25: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/25.jpg)
Put On YourTraffic DrivingGloves!
![Page 26: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/26.jpg)
• Put it into heavy rotation on the social streams• Add it to your home page slideshow• Link to it from your email signature• Run an ad using PPC, Facebook, etc.• Write a guest post. Link back to the page• Include it in a roundup of your best posts• Link to it from other high traffic pages
![Page 27: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/27.jpg)
PRIMARY KEYPHRASEHome page targets the most competitive phrase
SECONDARY KEYPHRASESproduct categories, services pages
TERTIARY KEYPHRASESPhrases related to the problem, not the solution
Keyphrases
![Page 28: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/28.jpg)
PRIMARY KEYPHRASEHome page targets the most competitive phrase
SECONDARY KEYPHRASESproduct categories, services pages
TERTIARY KEYPHRASESPhrases related to the problem, not the solution
Keyphrases
$$?
![Page 29: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/29.jpg)
Find Your Traffic Champions
Which pages are pulling in visitors?
![Page 30: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/30.jpg)
Top content…
![Page 31: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/31.jpg)
Find your traffic champions
![Page 32: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/32.jpg)
The Spike and the Long Tail
Initial spike from email marketing and social promotion(one week)
20 to 40 visits per dayfrom organic search(months or years)
![Page 33: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/33.jpg)
Queries Report with Advanced Filter for “Average Position” set to Greater than 10
Posts that rank high on page two…
![Page 34: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/34.jpg)
Posts that rank high on page two!
Queries Report with Advanced Filter for “Average Position” set to Greater than 10
![Page 35: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/35.jpg)
1. View: Search Engine Optimization > Queries
2. Set Advanced Filter: “Average Position” greater than 10
3. Sort by “Average Position”
4. Confirm the rank and the post by searching for the phrase
Finding posts with ranking potential
![Page 36: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/36.jpg)
Indicate the Relevance
It’s called “on-page” SEO
![Page 37: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/37.jpg)
A. Once at the beginning of the title <title>
B. Once in the first header <h1>
C. Four to six times in the body of the page
D. Within the links to the page from other pages on your site.
Use the phrase in 4 places
![Page 38: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/38.jpg)
1. Title: Once in the beginning
…and it’s the link in Google search results!
It appears above the address bar in your browser…
![Page 39: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/39.jpg)
<title>Home</title> <title>Home</title>
![Page 40: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/40.jpg)
2. Header: once, anywhere
![Page 41: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/41.jpg)
3. Body: 4 - 6 Times
![Page 42: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/42.jpg)
Don’t be too aggressive!
![Page 43: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/43.jpg)
This stuff works…
![Page 44: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/44.jpg)
Internal Linking
![Page 45: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/45.jpg)
![Page 46: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/46.jpg)
![Page 47: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/47.jpg)
Internal LinkingOpportunities!
![Page 48: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/48.jpg)
How Links Work in GoogleLink Popularity = Authority = Rankings
![Page 49: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/49.jpg)
links are credibility
![Page 50: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/50.jpg)
more links = more credibility
![Page 51: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/51.jpg)
links from credible sites =much more credibility
![Page 52: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/52.jpg)
many outgoing links =less credibility per link
![Page 53: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/53.jpg)
It’s good when the link textIncludes the target keyword.
![Page 54: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/54.jpg)
but if all the links include thetarget keyword, that’s bad.
![Page 56: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/56.jpg)
Link Popularity / Domain Authority
20 40 60 80Domain Authority
Com
petiti
vene
ss
#unfair
![Page 57: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/57.jpg)
![Page 58: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/58.jpg)
![Page 59: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/59.jpg)
#winning
![Page 60: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/60.jpg)
TEXTSearch-friendly pages, long-form posts, articles
VISUAL CONTENTText plus Infographics, Slideshare, diagrams and memes
MOTION & AUDIOText plus video and podcasts
Formats
![Page 62: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/62.jpg)
Creators
CREATED BY YOU
CO-CREATED WITH INFLUENCERS
![Page 63: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/63.jpg)
source: Lee Odden
![Page 64: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/64.jpg)
source: Lee Odden
![Page 65: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/65.jpg)
YOUR SITE
OTHER SITES
Locations
![Page 66: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/66.jpg)
The Joys of Guest Bloggingaka “bylined articles”
![Page 67: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/67.jpg)
Blogging vs. Guest Blogging
Content = 2Links = 0Friends = 0
Content = 3Links = 1Friends = 2
![Page 68: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/68.jpg)
Round Two…
(better links + real connections)
Content = 4Links = 0Friends = 0
Content = 6Links = 2Friends = 4
![Page 69: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/69.jpg)
Round Four…
Nice blog, but… This is what great content marketing looks like.
![Page 70: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/70.jpg)
![Page 71: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/71.jpg)
GUEST POSTS
MY BLOG
←
←
→
![Page 72: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/72.jpg)
If you’re not making friends,you’re doing it wrong.
![Page 73: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/73.jpg)
Great bloggerspublish…
1. Related Topics2. Variety of Keyphrases3. Many Formats4. With Relevant Collaborators5. Lots of Locations
![Page 74: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/74.jpg)
The Unified Theory of Content Performance questions. Optimization answers.
![Page 75: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/75.jpg)
![Page 76: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/76.jpg)
Link Link, Nudge Nudge!
![Page 77: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/77.jpg)
Your Pages.Your Funnel.
![Page 78: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/78.jpg)
![Page 79: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/79.jpg)
![Page 80: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/80.jpg)
![Page 81: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/81.jpg)
![Page 82: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/82.jpg)
![Page 83: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/83.jpg)
source: Lead Generation Best Practices
![Page 84: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/84.jpg)
Where there’s traffic, there’s hope...
![Page 85: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/85.jpg)
Bottom Line.
![Page 86: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/86.jpg)
Andy Crestodina@crestodina
orbitmedia.com/blog
Thank you!
![Page 87: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/87.jpg)
Subsequent ConversionsAnything else I can do for you?
![Page 88: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/88.jpg)
But wait! There’s more…
![Page 89: Content Jam 2014 - Andy Crestodina - Advanced Blogger Analytics](https://reader038.vdocuments.net/reader038/viewer/2022110121/558cf63ad8b42a6f0f8b4799/html5/thumbnails/89.jpg)
Subsequent Conversions…