content jam 2014 - barry feldman - kiss my glass: how to create passionate relationships between...
DESCRIPTION
This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks.TRANSCRIPT
![Page 1: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/1.jpg)
You never knew my name, you’re in a different time zoneBut suddenly here you are in my homeAnd though we don’t know each other you say it feels like we doBecause the words on the page they were talking to you… it’s true
I want to share what I know and help you through the fogAnd if you like this page you might like the blogDo you have any questions? Please feel free to askI’m not pitching my product, I’m kissing your glass
Through computers and tablets and phones that are smartWe share more, we care more, and we aim for the heartGive me your email, I’ll be in touch fastThe plan is my brand wants to kiss your glass
We’re all going online for everything we need nowSeeking answers for who, what, when, where and howYou click around, but don’t stick around, most times it’s a bustUntil finally you find someone that you trust… it’s a must Ain’t it strange how things changed, it’s a digital ageWhen it’s time to do business will you be on my page?Will you find what you’re looking for to complete a tough task?In the end, it’s a friend you’ll invite to kiss your glass
Through circles and timelines and social and searchI’d like to introduce myself, but you found me firstSo let’s not let another precious second passThere’s not a moment to waste now that I’ve kissed your glass
KISS MY GLASSBy Barry Feldman & Bruce Springsteen
#KissMyGlass @feldmancreative
![Page 2: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/2.jpg)
KISS MY GLASS.
#KissMyGlass @feldmancreative
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What am I talking about?
![Page 4: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/4.jpg)
Engaging people like this?
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Engaging a person like you.
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Engagement creates:
attentioncaring sharingbuying
But what
createsengagement?#KissMyGlass
@feldmancreative
![Page 7: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/7.jpg)
anth
rop
olo
gy
psychology
neuroscienceb
ehavio
ral e
conom
ics
![Page 8: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/8.jpg)
anth
rop
olo
gy
neuroscienceneurosciencea
nth
rop
olo
gy
anth
rop
olo
gy
anth
rop
olo
gy
anth
rop
olo
gy
psychologypsychologypsychology
anth
rop
olo
gy
behavio
ral e
conom
ics
behavio
ral e
conom
ics
feelings
![Page 9: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/9.jpg)
When you get kissed
![Page 10: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/10.jpg)
![Page 11: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/11.jpg)
Howthingsworknow
#KissMyGlass@feldmancreative
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If you’re not giving your customers a hand,
you might as well be giving them the finger.
![Page 13: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/13.jpg)
Social media doesn’t really connect us.
Make your social connections count or they’re not worth counting.
![Page 14: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/14.jpg)
When you turn some people off,you turn some people on.
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Know their nightmares.
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Feel them.
![Page 17: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/17.jpg)
Who cares what Chris Broganis drinking?
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The difference between a website that turns you off and one that turns you on is
one word.
![Page 19: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/19.jpg)
Get engaged.
#KissMyGlass@feldmancreative
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access
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aesthetics
![Page 22: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/22.jpg)
association
![Page 23: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/23.jpg)
belonging
![Page 24: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/24.jpg)
desire
![Page 25: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/25.jpg)
empathy
![Page 26: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/26.jpg)
enhancement
![Page 27: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/27.jpg)
escape
#KissMyGlass@feldmancreative
![Page 28: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/28.jpg)
experience
![Page 29: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/29.jpg)
following
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integrity
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intrigue
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involvement
![Page 33: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/33.jpg)
meaning
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newness
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pleasure
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respect
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THEENGAGEMENT
LIST
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accessaestheticsassociationbelonging
desireempathy
enhancementescape
experiencefollowingintegrityintrigue
involvementmeaningnewnesspleasure respect
#contentjam ...@feldmancreative... #kissmyglass
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Engagement can be measured by the intensity of the connection a customer makes with your brand.
#KissMyGlass @feldmancreative
![Page 40: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/40.jpg)
You eitherget remembered
or forgotten.
#KissMyGlass@feldmancreative
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Give a hand.Reach out and connect.
Reader first.Take a stand.Be authentic.
Get in your customer’s head.Get in your customer’s heart.
Engage.
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glass disser
or glass kisser?
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Glass disser.
![Page 44: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/44.jpg)
Glass kisser.
![Page 45: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/45.jpg)
Glass disser.
![Page 46: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/46.jpg)
Glass kisser.
![Page 47: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/47.jpg)
Glass disser.
![Page 48: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/48.jpg)
Glass kisser.
![Page 49: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/49.jpg)
Glass disser.
![Page 50: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/50.jpg)
Glass kisser.
![Page 51: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/51.jpg)
Be a good glass kisser.
#KissMyGlass@feldmancreative
![Page 52: Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand](https://reader033.vdocuments.net/reader033/viewer/2022060119/558cf6f4d8b42aa24f8b45ae/html5/thumbnails/52.jpg)
I hope I made you feel something today.
www.feldmancreative.com
#KissMyGlass@feldmancreative