content marketing audit and strategy
DESCRIPTION
Sara Fraser, Director of Business Development, presents on the topics of how your company can do a content audit, as well as how you can develop and implement a content strategy. This presentation took place at Manufacturing Marketing Innovation 2013. #MMI2013TRANSCRIPT
@sarakfraser
It’s an in-depth look at the pieces of your site.
It’s a way to understand value.
What’s included?
E V E R Y T H I N G
Content goals.
State of content.
Content challenges.
IDENTIFY
Before
Determine business goals
Get 360-degree view
Outline web objectives
How
1. Catalog the content.
2. Evaluate the content against set criteria.
3. Analyze the content and build a content matrix.
Excel
Excel SetupList pages vertically.Horizontal columns for the information you’ll analyze. • URL
• Type of content• Photos• Links (in and out)• Video• Meta data• Page purpose• Pattern
Get Critical
• Relevance• Currency• Quality• Style• Traffic• Metadata• Placement
Email: [email protected]: @sarakfraser