content marketing :: blogging for business

7 Common Blogging Mistakes + 7 Smart Blogging Strategies

© ling wong | business-soulwork.com/copywriting/



Intuitive Brainiac

Copywriting Alchemist

Creativity | Individuality No BS | Do What Matters

Create Meaning in Business Cyclist | Runner | Chocoholic



7 Common Blogging Mistakes



Mistake #1:: Being Stuck In the Mechanical Execution

Content creation as an experience

What matters to YOU as an individual and a human being?

Content creation as a practice Find your groove to express your message



Mistake #2:: Giving Up Too Soon

Content creation is a practice SHOW UP frequently and consistently

Find what works, then get good at it

Be relentless



Mistake #3:: If You Build It…

20% content creation 80% content promotion

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

~ John Wanamaker



None of us are entitled to an audience. We’ve to work to earn their trust and respect.



Mistake #4:: Getting Stuck In Your Own Bubble

Venture out into the big wide world!

Start somewhere :)



Concise Guide to Blogging for Business Growth business-soulwork.com/blogging-for-business/



Mistake #5:: Wall of Text + Other Formatting or Navel-Gazing Mistakes

User Experience + Readability

Clarity + Hierarchy



Mistake #6:: Either-Or Mentality About “Rules”

You’ve to learn the rules before you break them

Content marketing is often a balancing act of discernment



What’s the point of having your cake if you can’t eat it too?



business-soulwork.com/seo-copywriting/



Mistake #6:: Poor User Experience

Cohesive experience Fulfilling promise

Relevant CTA

Eliminate unnecessary hoops



7 Smart Blogging Strategies



Strategy#1:: Make Your Content Audience-Centric

How do they describe their problems and challenges?

How do they communicate their frustrations? How do they talk about what they want?

What do they think, how does that make them act, and what emotions does the action trigger?



Strategy#2:: Select Engaging Topics

source: sumo.com



Strategy#3:: Build Trust and Relationships

Relate on a personal and emotional level

Build trust, credibility, resonance and relationship

Make yourself memorable



Strategy#4:: Continue the Conversation

Lead generation + lead nurturing

Email marketing



Strategy#5:: Understand Basics Principles of SEO

Gather helpful resources from reputable authority sites to support your content, provide information that’s valuable and relevant to your audience, and write in an engaging

style so your readers will spend time reading your articles, bookmark your site and share your content.



Strategy#6:: Drive Traffic from Other Blogs/Websites

Guest posting Commenting



Strategy#7:: Distribute Your Content

Influencers

Re-post on social media Add to article sites

Repurpose on other platforms

Byline + Call-To Action



business-soulwork.com/elevator-pitch/



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content marketing :: blogging for business

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