content marketing brasil: citrix
DESCRIPTION
Apresentação realizada por David O'Keefe em 29/11/2013. #CMBrasilTRANSCRIPT
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Suas webinars podem ter muito
mais impacto em promover
seus produtos, gerar leads e
educar seus clientes.
Então vamos ver os
6 SEGREDOS
WEBINARS DE
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David O’Keefe Director Latin America
Citrix Online
Cassio Politi Diretor de Content Marketing
Tracto
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SEGREDOS 6
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APRESENTAR
DIVULGAR
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RELEVANTE
PÚBLICO PARA O
ALVO
1SEJA
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CONVIDE DE FORMA
IRRESISTÍVEL
2
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3 AMPLIE A
LISTADE
CONVIDADOS
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SIMPLIFIQUE O 4
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MANDE
LEMBRETES 5
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LEMBRETE
WEBINAR
LEMBRETE + URL
APRESENTAÇÃO
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PROPORCIONE UMA
GRANDEEXPERIÊNCIA
6
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BLAH
BLAH
BLAH
BLAH
BLAH
BLAH
BLAH
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SATISFAÇÃO DE CLIENTE
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CATIVAR A AUDIÊNCIA
Sally Hogshead
www.howtofascinate.com
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PAIXÃO
PODER
CONFIANÇA
MYSTIQUE
PRESTÍGIO
URGÊNCIA
REBELDIA
atraia com a emoção
tome o controle
crie a fidelidade
desperte a curiosidade
aumente o respeito
criei o senso de urgência
mude o jogo
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PRÊMIOS!
PERGUNTAS
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CONVITES IRRESISTÍVEIS
Quais são as 3 caracteristicas dos convites irresistíveis?
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AMPLIAR A AUDIÊNCIA
Quais são as principais redes sociais?
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FERRAMENTAS
Como se chama o software de webinars da Citrix Online?