content marketing: engaging young professionals
TRANSCRIPT
Content marketing: Engaging young professionals
Arthur GopakCEO & Editor-in-Chief
Business Portal for Millennials
Who are you, Arthur?Here’s a short story
Worked for SMEs and corporations Consulting international companies for the past 7 years
What is happening with Gen Y?
Born after 1980The term the “Millennials” represents an age demographic
27% of population
Diverse digital channelsAdvertisers fight for the attention of the Millennials
Short attention spanIt takes 8 seconds to see if your content is relevant. If it is not, change the message
8 secondsGoldfish has the attention span of 9
Source: The Telegraph; Microsoft; University of Toronto
Banner ads are dead
SummaryFake clicks High engagement 0 conversions
Content marketingThis is the solution that fits the current paradigm the most
It is no longer just about telling your story
It is about giving value first to drive curiosityAnd only then your potential clients might listen to your story
Key ingredients: Quality & consistencyThe content should be relevant, promoted regularly through the right channels
We are a living proof it works
25-34 18-24 35-44 45-54 55-64 65+
tablet & smartphonedesktop & laptop
Median age
Sources: Google Analytics, Alexa, LinkedIn, Instagram, Facebook & Twitter Insights
Top 5 visiting countries
OUR AUDIENCE
Average annual income
Monthly views on all channels
Male Female
3 core content principlesContent creationContent promotionContent conversion
Offer content that is relevantFrame your content wellGive value first to generate curiosityGive it timeConversions will follow
Loved the tips? Let’s chat!
Arthur GopakCEO & Editor-in-ChiefAlphaGamma
www.alphagamma.eu
@GPacHQ
/arthur.gpac
/agopak
Book a free consultation: http://agtm.eu/agmeeting