content marketing for search and staffing webcast

Stephanie BroderickGlobal Media Account Manager

[Webcast]Increase your Content Marketing Effectiveness on LinkedIn

Sophie LoganGlobal Strategic Brand Consultant

What we hear from our customers

How do I generate quality leads?

How do I stand out from my

competitors

What type of content work best?

• Importance of Content Marketing

• 3 Core Audiences

(Client, Candidates, Consultant)

• Anatomy of a Great Post

• Curate vs. Create

• Live Q&A

Agenda

5,000+ Media messages per day

Humans Have Shorter Attention

Span Than Goldfish, Thanks to Smartphones

You Now Have a Shorter

Attention Span Than a Goldfish

The Eight-Second Attention Span

6

In the age of hyperconnectivity, people now remember very little

14% people remember the last ad they saw


8% recall the product or company


8% recall the product or company

2.8% thought the ad was relevant

...making it essential to stand out from the crowd, whilst being relevant and of value to the audience

The Winning Content Formula


Entertain

Inform Entertain


Inform Entertain

Consistency


Inform Entertain

Consistency

VALUE


Top 3 Factors Audiences Look For in a Recruitment Agency

Industry or Function Expertise

Great Client

Service

Reputation in Market

What do each of these audiences want?Recruitment Agencies Have 3 Core Audiences

Candidate

Recruitment ConsultantClient

What do Candidates want?

Candidate

• Great Job Opportunities

• Trusted Partner

• Well-Connected Recruiter

• Career Advancement &

Challenge

• Interview & Career Tips

• Inviting image

• Snackable read

• Understands the audience needs

WHAT WE LIKE

Trusted Partner

• Enticing title text

• Tips and Tricks to make

candidates more successful

WHAT WE LIKE

Interview Tips

• Sharing ‘out of the norm’ insights

• Tapping into the audience mindset

• A series of useful information

Value Add

WHAT WE LIKE

What do clients want?

Client

• Best in Class Recruitment Expertise

• Expertise in function or industry

• Thought Leadership

• Workforce Trends

• Peer Success Stories

• Competitive Knowledge

• Quality Networking

Thought LeadershipIndustry ExpertiseWHAT WE LIKE

• Clients look for expertise &

industry trends

• Infographic

• Statistics

Workforce TrendsCompetitive KnowledgeQuality Networking

WHAT WE LIKE

• Entertaining Event

• Thought Leadership Report

• Networking Opportunity

Thought leadership from the top

WHAT WE LIKE

• Clients look for expertise &

industry trends

Recruitment Consultant

What does a Recruitment Consultant want in a job? Develop your employer value proposition

1. Excellent compensation and benefits

5. Strong employee development

2. Good work/life balance

3. Strong career path

4. Values Employee Contributions

Values Employee Contribution

WHAT WE LIKE

• Dean and the Hays Leadership Team

post content daily

• Video

• Tagging others to encourage

engagement

• Real image – this is not your

glossy marketing image

• Sharing the culture of

Celebration

Strong Career Path

WHAT WE LIKE

• The team are involved in this

video

• Show your personality

WHAT WE LIKE

Company Culture

Reed showcases #LifeAtREED

WHAT WE LIKE

• Continued engagement,

inviting images & employee

perspectives

Montreal Associates appeals to graduates

WHAT WE LIKE

• Fun images, tips on how to

apply, audience relevant

content

Where do you get your content from?

Share links, articles, images, quotes or anything

else your followers might be interested in from other

sources

Curate

Deeply explore topics that matter to you, then watch the comments to

see your impact

Create

• Displaying industry expertise

WHAT WE LIKE

Save time by curating and creating content

Key Takeaways

Give Give Ask

http://lnkd.in/MSE2017

On October 19th, LinkedIn will announce the Top 25 Most Socially Engaged search and staffing organisations. Your activity on LinkedIn is one of the measures used to create the ranking.

Find out more about Most Socially Engaged: