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Page 1: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

Page 2: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

!

CONTENT MARKETING IN 2014 WHY BRANDS NEED TO STOP INTERRUPTING

AND START BECOMING THE STORY

Page 3: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

ONE WAY MARKETING IS

DEAD

Page 4: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

SO WHAT COMES

NEXT?

Page 5: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

WHERE DO WE GO FROM

HERE?

Page 6: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

ENGAGEMENT

Page 7: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

WHAT IS CONTENT MARKETING AND WHY IS IT IMPORTANT?

Page 8: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

WHAT IS CONTENT MARKETING AND WHY IS IT IMPORTANT?

Page 9: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

Content marketing is the technique of creating and distributing relevant

and valuable content to attract, acquire and engage a clearly defined

and understood target audience - with the objective of driving profitable

customer action.

Page 10: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

THE ART OF COMMUNICATING WITH YOUR CUSTOMERS WITHOUT SELLING

Page 11: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

THE MANY FORMS OF BRANDED CONTENT

Page 12: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

INFORMATIVE EXPERIENCE

Page 13: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

ENTERTAINING EXPERIENCE

Page 14: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

INTERACTIVE EXPERIENCE

Page 15: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

LIVE EXPERIENCE

Page 16: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

WHY IS SHARED CONTENT THE BEST?

Page 17: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

CONTENT MARKETING IS ABOUT

SHARING

Page 18: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

BRAND LIFT

138% HIGHER FOR THOSE EXPOSED VIA SHARING

General Electric study, 2012

Page 19: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

WHO SHARES CONTENT?

Page 20: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

23% OF ALL SOCIAL MEDIA MESSAGES

INCLUDE LINKS TO CONTENT General Electric study, 2012

Page 21: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

GLOBAL SOCIAL MEDIA STATS 2013

Page 22: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

UK SOCIAL MEDIA PENETRATION 2013

Page 23: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

GET YOUR CONTENT READY TO GO

ANYWHERE

Page 24: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

WHAT MAKES CONTENT SHAREABLE

Page 25: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

A KEY FACTOR CAN BE LENGTH

Page 26: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

LONG CAN WORK IF DONE RIGHT

Page 27: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

!

BUT GENERALLY

SHORT IS BEST

Page 28: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

THE MOST IMPORTANT THING IS THAT IT’S RELEVANT

Page 29: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

You need to create something that actually has merit, that you would say, “Wow, I want to share

that.” And if Cadillac made it for you, you’re sharing something essentially that Cadillac made and you

can get your brand message across in a very natural, non- advertising way.

Anthony Batt, Katalyst Media

Page 30: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

HOW IT SHOULD BE DONE

Page 31: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

Page 32: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

900 DOMAINS IN 36 LANGAUGES

Page 33: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

ACTIVATIONS ACROSS

WEB, TV, WEB RADIO, GAMING

Page 34: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

EXPERTS AT

AMPLIFYING LIVE EVENTS ONLINE

Page 35: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

RED BULL STRATOS 30M+ TOTAL VIEWS

7.3M WATCHING LIVE 670K FACEBOOK LIKES

Page 36: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

THIS PICTURE ALONE 466K FACEBOOK LIKES

20K COMMENTS 48K SHARES

Page 37: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

When it comes to producing content most brands think about how they want to see themselves and

how to get their company message across at all costs. Red Bull does the opposite.

!

It thinks about making content that its audience will want to see and figures out how to remove as much

branding as possible. Dietrich Mateschitz, Red Bull Marketing

Page 38: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

SUMMARY

Page 39: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

CONTENT COMES IN

MANY FORMS

Page 40: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

RELEVENT CONTENT IS MORE SHAREABLE

Page 41: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

LIVE BRAND EXPERIENCES CAN

CREATE AWSOME CONTENT

Page 42: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

AWSOME ONLINE CONTENT

CAN BRING VAST REACH

Page 43: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

HIGH-FIVES

ALL ROUND

Page 44: CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

THANKS! [email protected]

+44 (0)20 7033 3714 @breedandcraft

mailto:[email protected]

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