content marketing okrs
TRANSCRIPT
ENGAGE TARGET AUDIENCE
KPIs: social media shares, # visited pages, average session duration, blog comments.
GENERATE LEADS
KPIs: Landing page visits, percentage of conversion, mailing growing rate, # of leads.
CONVERT NEW CUSTOMERS
KPIs: # of opportunities converted in new customers, average ticket and total $ revenue.
OKRManagement method of defining and tracking objectives and their outcomes.
They give direction, inspiration and meaning to your team’s daily activities.
OBJECTIVE KEY-RESULT
DREAM Success KPIs
ROI
Source: http://www.business2community.com/content-marketing/content-marketing-worth-investment-0820523
ROI
Source: http://www.business2community.com/content-marketing/content-marketing-worth-investment-0820523
ROI
Source: http://www.business2community.com/content-marketing/content-marketing-worth-investment-0820523