Content MarketingWhy You Should Care

And What To Do About It

Jeff Hough Director,

ISU Workforce Training

What isContent

Marketing?

Let’s get one thing straight…

…Content IsKing

But…

Why?

Without content, the internet would be empty

How Content Marketing Really Works:

Markerter’s Make

Content

How Content Marketing Really Works:

Markerter’s Make

Content

Searcher’s Find

Content

How Content Marketing Really Works:

Markerter’s Make

Content

Searcher’s Find

Content

Searcher’s Like and

Come Back

How Content Marketing Really Works:

Markerter’s Make

Content

Searcher’s Find

Content

Searcher’s Like and

Come Back

Marketer’s Capture

Information

How Content Marketing Really Works:

Markerter’s Make

Content

Searcher’s Find

Content

Searcher’s Like and

Come Back

Marketer’s Capture

Information

Marketer’s Customize

Content

How Content Marketing Really Works:

Markerter’s Make

Content

Searcher’s Find

Content

Searcher’s Like and

Come Back

Marketer’s Capture

Information

Marketer’s Customize

Content

Customers Come Back

And Buy

How Content Marketing Really Works:

Markerter’s Make

Content

Searcher’s Find

Content

Searcher’s Like and

Come Back

Marketer’s Capture

Information

Marketer’s Customize

Content

Customers Come Back

And Buy

So, what is it exactly?

Source: Holger Schulze

Source: HubSpot

Why Does It

Work?

SEXY

Yummy Content!

Sales Funnel

Buyer Personas

Feed Me!

Content Monster

Content Calendar

Six Principles ofCreating Great Content

Six Principles of Creating Great Content

Be The BuyerEverything starts with their challenges, needs and concerns.

1

Six Principles of Creating Great Content

2 Be AuthoritativeStay in your Sweet Spot, where you are the expert and authority and understand the things your customers care about.

Six Principles of Creating Great Content

3 Be StrategicConsistency is key, pick a schedule you can keep and content you can create.

Six Principles of Creating Great Content

4 Be ProlificIt is a marathon, not a sprint.

Six Principles of Creating Great Content

5 Be PassionateIf you don’t care about it, why should anybody else?

Six Principles of Creating Great Content

6 Be Tough on YourselfDon’t be lazy, strive for constant improvement.

Six Principles of Creating Great Content

6 Be Tough on Yourself

5 Be Passionate

4 Be Prolific

3 Be Strategic

2 Be Authoritative

Be The Buyer1

A Good Title

A Good Title Relevant Topic

A Good Title Relevant Topic

Strong Images

A Good Title Relevant Topic

Keywords

emailJeff, Here are 8 Unconventional Thoughts Just for You.

A Good Subject Line

emailJeff, Here are 8 Unconventional Thoughts Just for You.

A Good Subject Line Mobile Ready

emailJeff, Here are 8 Unconventional Thoughts Just for You.

A Good Subject Line

Mobile Ready

Call To Action

A Big Shoutout to:

Velocity PartnersFor the Principles of Creating Great Content Check them out at: velocitypartners.co.uk

Rand Fishkin For the “Way Content Marketing Really Works” concept. Check him out at:MOZ Blog