It Takes RelevanceTo be effective, content must be timely, relevant and fill a real need—answering the key WIFM (what’s in it for me) question for the reader.

It Takes Multi-Channel DistributionOn average, 60% of marketing leads are generated through direct or outbound marketing—40% through inbound channels. (Aberdeen Group)

It Takes Follow UpFirms that contact prospects within an hour of receiving a query are nearly 7 times as likely to qualify the lead as those that contact the customer even an hour later—and more than 60 times as likely as those that waited 24 hours or longer. (Harvard Business Review)

It Takes Fresh, Clean DataIndustry estimates show that data decays at a rate of 25% to 30% per year. (DemandGen)

It Takes TimeProspects receive an average of 10 marketing touches from the time they enter the top of the funnel until they’re a closed-won customer. (Aberdeen Group)

It Takes Systems & Discipline63% of companies that are outgrowing their competitors use marketing automation. (The Lenskold Group)

67%

63%

25%

30%

3x

7x

60x

10

67% of the Buyer’s Journey takes place online. (Sirius Decisions)

B2B companies that blog generate 67% more leads per month than those who don’t. (Social Media B2B)

Call 800-966-3051 for information on how NuGrowth can help you capitalize on the current content craze.

4181 Arlingate Plaza, Columbus, OH 43228 (p) 800.966.3051 (f) 614.388.5811 www.nugrowth.comCopyright ©2015

NOTE: Most statistics on this page were taken from this helpful blog post, 87 New (Really) Marketing Automation Stats, written by Marketing Automation leader Act-On and 3- Thought-Provoking Stats You Can’t Ignore By HubSpot

About NuGrowth: NuGrowth Solutions helps organizations grow their sales with pace and purpose. We hire and lead results-oriented “sales as a service” business development teams and support them with exceptional lead generation marketing—using our proprietary territory management methodology to generate leads, build pipelines and increase sales for our clients.

ROADMAP TO SUCCESSFacts, Stats & Insights

CONTENT MARKETING

IT’S HOW YOU

DO IT.

It’s no longer a question of if you should do content

marketing...

CONTENT MARKETING WORKS

BUT ONLY WHEN DONE RIGHT

These numbers tell the story.

Per dollar spent, content marketing produces 3 times more leads than paid search. (Kapost)

60%

40%

And It Takes Professional PersistenceTurning lists into leads, and then into closed deals does not happen

overnight—and it does not happen with a “team of one.”

It takes professional persistence by a seasoned

sales and marketing engine with a team of

players that have expertise in all aspects of lead

generation.