content marketing show 2014: can a brand ever truly be social?

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1 | 21.05.2022 Content Marketing Show Stephen Waddington

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Presentation to the Content Marketing Show in London, challenging the audience to consider whether a brand can ever be social. It can, but it needs to be human, brave and empathetic. The deck includes examples of good and back practice, and a very personal story.

TRANSCRIPT

Page 1: Content Marketing Show 2014: Can a brand ever truly be social?

1 | 07.04.2023

Content Marketing Show

Stephen Waddington

Page 2: Content Marketing Show 2014: Can a brand ever truly be social?

2 | 07.04.20232 | 07.04.2023

Can a brand evertruly be social?

Stephen Waddington@wadds

Page 3: Content Marketing Show 2014: Can a brand ever truly be social?

3 | 07.04.2023

Welcome to the party

Source: Ketchum

Page 4: Content Marketing Show 2014: Can a brand ever truly be social?

4 | 07.04.2023

Nice but dim

Source: Condescending Corporate Brand Page, Facebook

Page 5: Content Marketing Show 2014: Can a brand ever truly be social?

5 | 07.04.2023

Nutters

Source: Kenneth Cole tweet uses #Cairo to promote Spring collection, Huffington Post

Page 7: Content Marketing Show 2014: Can a brand ever truly be social?

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Say no to auto mate

Image source: @KLM via Twitter, 1 July 2014

Page 8: Content Marketing Show 2014: Can a brand ever truly be social?

8 | 07.04.2023

Stop posting shit on the Internet

Image source: Unknown

Page 9: Content Marketing Show 2014: Can a brand ever truly be social?

9 | 07.04.2023

Social brands

Image source: Paul Fabretti / Telefonica

Page 10: Content Marketing Show 2014: Can a brand ever truly be social?

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A personal story

Image source: Stephen Waddington

Page 11: Content Marketing Show 2014: Can a brand ever truly be social?

11 | 07.04.2023

Shared experiences

Image source: Stephen Waddington

Page 12: Content Marketing Show 2014: Can a brand ever truly be social?

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Maslow's Hierarchy of Needs

Page 13: Content Marketing Show 2014: Can a brand ever truly be social?

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Thank youSocial media is human media. Automate and industrialise with extreme care

Be brave. Challenge your organisation. Do the best work that you can

Check your breasts, and your balls. Maybe even make it a social experience

Image source: CoppaFeel

Page 14: Content Marketing Show 2014: Can a brand ever truly be social?

14 | 07.04.202314 | 07.04.2023

Can a brand evertruly be social?

Stephen Waddington@wadds