content marketing strategy by ron swanson or the swanson pyramid of great content marketing

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Presentation Title Here Tony Wright CEO & Founder, Wright IMC Content Marketing Strategy by Ron Swanson Joe Youngblood Senior Specialist

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Post on 08-May-2015

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How would Ron Swanson of NBC's TV series Parks and Recreation do content marketing strategy? He'd do it like a bad ass of course.

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  • 1.Presentation Title HereContent Marketing Strategy by Ron Swanson Tony Wright CEO & Founder, Wright IMCJoe Youngblood Senior Specialist

2. About Me Had a web site mentioned in Wired Magazine Had websites mentioned on CNN, NBC, FOX, CBS, ABC etc.. Established Game Music Videos as a type of video content Eat, sleep, breathe, content marketing and link building Senior Specialist at WrightIMC (we rock) Tweet me @YoungbloodJoe Tell Greg Gifford how good this is at #GregvsJoe 3. asfasf 4. Simplicity: Dont make things too hard Image slide 5. Brainstorm: Have lots of ideas ready to go 6. Finish: Get stuff done. Image slide 7. Toughness: Not all content will do great 8. Logs: Record the important stuff for easy reuse 9. Expectations: Set them low 10. Targeting: Know your audience 11. Code: Have a code, stick to it 12. Work: Get it over with quickly 13. Curiosity: Acceptable only when something you thought you knew goes very wrong 14. Plan for the Worst: All awesome things come to an end 15. Strengths: Know the strengths and capabilities of your team 16. Fast: The slow get eatenImage slide 17. Have Fun: Be an unstoppable good idea machine 18. Stay Controlled: Dont let pushy bosses / clients get too involved 19. New Things: Try new approaches to things you think you know 20. Image slide 21. Geo-Targeting: target the right country / city / region 22. Find Influencers: Get them to recommend your content 23. Social Strategy Sorry no Ron Swanson image here. List of Facebook Graph Search queries: http://wrightimc.com/blog/2013/08/12/thegiant-list-of-facebook-graph-searchqueries/ Link to Pubcon Austin Presentation: http://www.slideshare.net/joeyoungblood/p ubcon-austin-2013-using-social-networksto-create-distribute-and-kickass-at-content Reddit Ad formats: http://blog.reddit.com/2013/10/remakingour-self-serve-advertising.html 24. Celebrate: Enjoy your successes 25. Now youre ready 26. Thats it 27. Thats it My site: JoeYoungblood.com WrightIMC Blog: WrightIMC.com/Blog More sweet slides at: SlideShare.net/JoeYoungblood Twitter: @YoungbloodJoe