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Build  Your  eCommerce  Content  Marketing    Strategy  for  2014    

To  Sell  24/7 Yulia  V  Smirnova

Founder  of  CommerceBrain.com eCommerce  marketing,  

customer  acquisition  and  estore  optimization  

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Content  Marketing  Benefits

①  Brings ongoing free referrals

②  Engages interest & brings back attention

③  Offers insights about your customers

④  Amplifies paid customer acquisition campaigns

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•  JackThreads •  BirchBox •  ShopStyle •  OneKingsLane

•  VAT19 •  GardenGates •  Saatva Matrass •  Land of Nod

eCommerce  Sites  To  Watch

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Results  You  Can  Get  

①  15% of referral traffic from one dominant channel (VAT19, YouTube)

②  Up to 40% natural traffic (BirchBox) ③  Higher volume and ROI in paid

Facebook / Twitter / LinkedIn marketing

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One  Kings  Lane

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One  Kings  Lane

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One  Kings  Lane

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Garden  Gates  

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Land  of  Nod

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Saatva  Matrass

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Saatva  Matrass

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Content  Marketing  for  eCommerce   ①  Must be scalable/programmatic to matter

②  Can be a challenge from creative perspective

③  Must engage: inspire, bring attention and develop interest

④  Must be consistent with a balance of commerce and related interests topics

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BirchBox

Source:  Shopify

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How  To  Solve  For  Scale  (1)  

①  Technology & tools(platform)

②  Vendors (range $4 to 35 per piece)

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How  To  Solve  For  Creative  Genius  &  Engagement  (2,  3) ①  Observe & learn

from sites above and rising media

②  Curate topics

③  Use “Smart Marketing” Checklist

hUp://bit.ly/1mE0OF6

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How  To  Solve  For  Consistency  &  Balance  (4) Editorial  calendar    (programming)

Curation  team  or  tool  (relevance  &  ideas  pipeline)

Smart  marketing  checklist      (quality  control)  

Production  team    (volume  that  maNers)  

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What’s  Next?  

①  Connect to Yulia for a free 20 min consultation o  contact@commercebrain.com

②  Also 2 day only promo o  Feb 27, the book is $13.99 45% OFF o  Feb 28, the book is $17.99 30% OFF o  Feb 28, 11PM back to $24.99

③ Q & A