content marketing strategy part 1
TRANSCRIPT
Content Marketing Strategy
Best Practices for Incorporating Content into Your Marketing Campaign
Why Use Content?
81% Of Marketers Want To Increase Content
Production 77% Of Content
Marketers Have Already
Increased Content
71% Of Content
Marketers Are
Increasing Investment In Content Marketing
THREE REASONS TO USE CONTENT MARKETING:
Compiled by author from Content Marketing Revolution
Stages of Content Marketing
StrategyContent ExpansionAsset Expansion
Compiled by author from curata.com
What Type of Content is Best?Suggestions:
Engrossing, in-depth content
Engaging content: blogs Branded content
Everyday content:Tweets
Image source googleimages.com image source googleimages.com
Content Types
Video WebinarsStorytelling, Heartwarming, Funny
Slideshare
Marketing Facts And
Tips Original Content Articles Themes
Compiled by author from content marketing revolution
Content Marketing- Educating your Audience
View The Brand As An Authority In
Its Field
Provide A Brand-named Communicatio
ns Platform
Helps Customers
Make Informed Buying
Decisions
Compiled by author from Content Marketing Revolution
What Do You Want to Accomplish?
Increase Brand
Awareness
Establish Authority In
The Field
Build High-quality, Suitable
Sales Leads
Increase Conversion
Rates
Compiled by author from content marketing revolution
Buyer Personas
Compiled by author from content marketing revolution image source googleimages.com
Learn To Interpret Customer Behavioral Patterns,
Motivation And Goals
Digging Deeper Into The Buyer
Persona Is Of Real Value
Elicit Motivations, Decisions For Our Customer Groups
Content Marketing- Facts/Stats
68% Of B2B Buyers Agree That B2B
Vendors Should Curb The Sales Message To Improve their content
quality
11% Of Decisions Are Made As A Result Of
Data Analysis
Content Marketing Costs 62% Less Than Traditional Marketing, but Generates 3 Times
As Many Leads
60% Of Content Marketers Reuse The Content 2 To 5 Times
Compiled by author from content marketing revolution
B2B Content Marketing Facts/Stats
80% of B2B marketers have a content marketing strategy 32% documented, 48% not documented
72% of marketers have a content strategy in place 30% documented, 42% non-documented
Compiled by author from curata.com image source googleimages.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Sources Cited
"Content Marketing Revolution: Seize Control of Your Market in Five Key Steps Paperback – 18 Aug 2015." Content Marketing Revolution: Seize Control of Your Market in Five Key Steps: Amazon.co.uk: Dane Brookes: 9780993369704: Books. Web. 15 Dec. 2015. http://www.amazon.co.uk/Content-Marketing-Revolution-Control-Market/dp/0993369707
"Content Marketing Statistics: The Ultimate List." Content Marketing Forum. Web. 10 Dec. 2015. http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/