content marketing? tinder marketing!
TRANSCRIPT
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TINDER MARKETINGCZYLI JAK DZIŚ SKUTECZNIE SIĘ KOMUNIKOWAĆ?
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CMCONTENT MARKETING
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TINDER MARKETING
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!
Wzrost sprzedaży / przychodówRedukcja kosztów / lepszy ROILojalność klientówBudowa wizerunku i świadomości marki
OVERLOADED
PRZECIĄŻENIE INFORMACYJNE
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REAL TIME MARKETING
CSR
STORYTELLING
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REAL TIME MARKETING
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niewolnicy kalendarza wydawniczego!!!
Niewolnicy kalendarza
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Content obesity
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Nie jesteś taki interesujący…
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RTMReal-time-marketing
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organic = jakość
JAKOŚĆ!
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Emocje - tu i teraz
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CONTEXT MARKETING
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Człowiek - istota społeczna
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Zaabsorbowani sobą
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CORPORATE SOCIAL RESPONSIBILITY
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CSRSpołeczna odpowiedzialność biznesu
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ETYKA POSTĘPOWANIA KONSUMENTÓW
Etyka postępowania konsumentów
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ZAUFANIE
ZAUFANIE
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Zaufanie chroni reputację firmy
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NEW TRUST ARCHITECTURE
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SPADAJĄCE ZAUFANIE
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STORYTELLING
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EMOCJE
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Strach, nadzieja, miłość
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GNIEW i ZŁOŚĆ
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Pozytywne emocje!
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REAL TIME MARKETING
CSR
STORYTELLING