content marketing world sydney: 125 tweeted takeaways

43
We scrolled through thousands upon thousands of tweets from #CMWorld Sydney We really did. It was exhausting.

Upload: mahlab-media

Post on 07-May-2015

1.334 views

Category:

Marketing


3 download

DESCRIPTION

After the whirlwind that was Content Marketing World Sydney, we scrolled through the endless stream of #cmworld tweets to bring you a bite-sized selection of the event's top takeaways.

TRANSCRIPT

Page 1: Content Marketing World Sydney: 125 tweeted takeaways

We scrolled through thousandsupon thousands of tweets from #CMWorld Sydney

We really did. It was exhausting.

Page 2: Content Marketing World Sydney: 125 tweeted takeaways

No, seriously, we really did.

Page 3: Content Marketing World Sydney: 125 tweeted takeaways

Top 125 tweets#CMWorld Sydney’s To bring you

Page 4: Content Marketing World Sydney: 125 tweeted takeaways

It was an outstanding 72 hours.So outstanding, the event’s hashtag, #cmworld, fast became a Twitter trend.

Page 5: Content Marketing World Sydney: 125 tweeted takeaways

This Old Marketing was broadcast live for the first time, with Joe Pulizzi and Robert Rose welcoming guests (another first!) Todd Wheatland and Tim Washer.

Page 6: Content Marketing World Sydney: 125 tweeted takeaways

And the outageously talented @kellykingman graced the 300 attendees from 13 countries with her finely-crafted graphic recordings.

Page 7: Content Marketing World Sydney: 125 tweeted takeaways

It was jam-packed with all kinds of things.

Page 8: Content Marketing World Sydney: 125 tweeted takeaways

Like crucial life lessons

Page 9: Content Marketing World Sydney: 125 tweeted takeaways

Intense physical activity

Page 10: Content Marketing World Sydney: 125 tweeted takeaways

Supermodels

Page 11: Content Marketing World Sydney: 125 tweeted takeaways

Typos (A beautiful irony when one considers the sheer number of copywriters in attendance)

Page 12: Content Marketing World Sydney: 125 tweeted takeaways

Hard-hitting stats

Page 13: Content Marketing World Sydney: 125 tweeted takeaways

Eloquent adages

Page 14: Content Marketing World Sydney: 125 tweeted takeaways

AcronymsA suprisingly entertaining inevitability

Page 15: Content Marketing World Sydney: 125 tweeted takeaways

And sharks

Page 16: Content Marketing World Sydney: 125 tweeted takeaways

But there were lots of content marketing insights, too.

Page 17: Content Marketing World Sydney: 125 tweeted takeaways

Like predictions and acute industry observations

Page 18: Content Marketing World Sydney: 125 tweeted takeaways

Models and frameworks and strategies, oh my!

Page 19: Content Marketing World Sydney: 125 tweeted takeaways

http://kevinrcain.com/resources/content-matrix/

Models and frameworks and strategies, oh my!

Page 20: Content Marketing World Sydney: 125 tweeted takeaways

Models and frameworks and strategies...

Page 21: Content Marketing World Sydney: 125 tweeted takeaways

Oh my! They were big on this stuff, weren’t they?

Page 22: Content Marketing World Sydney: 125 tweeted takeaways

Helpful tips and advice

Page 23: Content Marketing World Sydney: 125 tweeted takeaways

Sorry, lots of helpful tips and advice

Page 24: Content Marketing World Sydney: 125 tweeted takeaways

Facts and research

Page 25: Content Marketing World Sydney: 125 tweeted takeaways

Scientifically persuasive videos

Page 26: Content Marketing World Sydney: 125 tweeted takeaways

Snackable stats

Page 27: Content Marketing World Sydney: 125 tweeted takeaways

And case studies and examples

Page 28: Content Marketing World Sydney: 125 tweeted takeaways

Hungry, anyone?

Page 29: Content Marketing World Sydney: 125 tweeted takeaways

And the nitty-gritty stuff?

Well...

Page 30: Content Marketing World Sydney: 125 tweeted takeaways

There were discussions about collaboration and teamwork

Page 31: Content Marketing World Sydney: 125 tweeted takeaways

Lots of them

Page 32: Content Marketing World Sydney: 125 tweeted takeaways

Value

Page 33: Content Marketing World Sydney: 125 tweeted takeaways

Lots of them, too

Page 34: Content Marketing World Sydney: 125 tweeted takeaways

Creativity

Page 35: Content Marketing World Sydney: 125 tweeted takeaways

And precisely how not to be creative

Page 36: Content Marketing World Sydney: 125 tweeted takeaways

Let’s say it was a pretty creative couple of days

Page 37: Content Marketing World Sydney: 125 tweeted takeaways

Of course, storytelling remains the belle of the marketing ball

Page 38: Content Marketing World Sydney: 125 tweeted takeaways

Video and mobile were given a mention[insert understated, marginally sarcastic tone here]

Page 39: Content Marketing World Sydney: 125 tweeted takeaways

What about content auditing & measurement? Tick.

http://content-science.com/products/content-quality-checklist/

Page 40: Content Marketing World Sydney: 125 tweeted takeaways

The relevance (and importance) of print? Tick.

Page 41: Content Marketing World Sydney: 125 tweeted takeaways

http://www.change.org/en-AU

Thought leadership? Tick.Although one of the event’s more prominent delegates was on the brink of launching a coup d’état against the beloved term.

Page 42: Content Marketing World Sydney: 125 tweeted takeaways

And finally, personalisationBecause where would we marketers be without it? Destitute, we assume.

Page 43: Content Marketing World Sydney: 125 tweeted takeaways

All images courtesy of Content Marketing World Sydney’s wonderful delegates. Complaints & compliments may be forwarded directly to @mahlabmedia

For content marketing insights, tips & advice visit:

mahlabmedia.com.au/blog

@mahlabmedia

www.facebook.com/mahlabmedia

www.linkedin.com/company/mahlab-media