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© 2010 Site-Seeker, Inc. www.site-seeker.com Content Matters April 29, 2010

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Page 1: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Content Matters

April 29, 2010

Page 2: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Overview

-  Internet content should have a single purpose.

-  Organized content is easier to read.

-  Content must be well written.

Page 3: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

What is content?

- Content is the text and images that are unique to each webpage.

-  Content is not the design, layout, header, navigation, and etc.

For the purposes of this presentation we’re discussing only the text.

Page 4: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

What is content?

Page 5: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

What is content?

Page 6: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Single Purpose

-  Content should have single purpose.

-  Each page is about one topic.

-  Add a new page for each topic.

Page 7: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Single Purpose

Education. Education in New York. Education for teens in New York. Teachers instructing teens in New York. Wages for teachers instructing teens in New

York. Wages for teachers instructing college-bound

teens in New York.

Page 8: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Teachers with the skills to meet the demands of these teens are in high demand because of their unique training. Each teacher for college bound teens have a graduate degree in education, accomplished at least 10 years of classroom experience, have met most state certifications, and achieved a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do.

Teacher Example

Page 9: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Teachers with the skills to meet the demands of these teens are in high demand because of their unique training. Each teacher for college bound teens have a graduate degree in education, accomplished at least 10 years of classroom experience, have met most state certifications, and achieved a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college.

Teacher Example

Page 10: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Single Purpose

Page 11: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Organization

-  Organized content is easier to read.

-  Headers and bullets draw the reader’s attention.

-  Limit the use of fonts modifications to three.

Page 12: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Teachers with the skills to meet the demands of these teens are in high demand because of their unique training. Each teacher for college bound teens have a graduate degree in education, accomplished at least 10 years of classroom experience, have met most state certifications, and achieved a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do.

Teacher Example

Page 13: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

New York Teacher Wages Are Low Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Subsequently, teachers with the skills to support these teens are in high demand because of their unique training. College Bound Teen Teacher Requirements •  have a graduate degree in education •  accomplished at least 10 years of classroom experience •  have met most state certifications •  achieved a 5-Star rating from the Department of Education If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do.

Teacher Example - Revised

Page 14: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

New York Teacher Wages Are Low Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Subsequently, teachers with the skills to support these teens are in high demand because of their unique training. College Bound Teen Teacher Requirements •  have a graduate degree in education •  accomplished at least 10 years of classroom experience •  have met most state certifications •  achieved a 5-Star rating from the Department of Education If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do.

Teacher Example- Revised

Page 15: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Single Purpose

Page 16: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Well Written

-  Content must be well written.

-  Write with a consistent voice.

-  Good grammar is vital.

Page 17: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

New York Teacher Wages Are Low Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Subsequently, teachers with the skills to support these teens are in high demand because of their unique training. College Bound Teen Teacher Requirements •  have a graduate degree in education •  accomplished at least 10 years of classroom experience •  have met most state certifications •  achieved a 5-Star rating from the Department of Education If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do.

Teacher Example - Revised

Page 18: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

New York Teacher Wages Are Low Wages for teachers instructing college-bound teens in New York are lower than in other states. In 2009 the Levi Foundation found that New York teachers earn less 33% less than teachers in Maine. This troubling statistic makes it a challenge to recruit recent college graduates in education and retain the size of its current workforce. What is even more disconcerting is that college-bound teens have different needs than teens set to enter the workforce out of high school. Teachers of college-bound teens need special training and they’re in especially high demand. College Bound Teen Teacher Requirements •  Have a graduate degree in education. •  Accomplish at least 10 years of classroom experience. •  Meet most state certifications. •  Achieve a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements, teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do.

Teacher Example - Revised

Page 19: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

New York Teacher Wages Are Low Wages for teachers instructing college-bound teens in New York are lower than in other states. In 2009 the Levi Foundation found that New York teachers earn less 33% less than teachers in Maine. This troubling statistic makes it a challenge to recruit recent college graduates in education and retain the size of its current workforce. What is even more disconcerting is that college-bound teens have different needs than teens set to enter the workforce out of high school. Teachers of college-bound teens need special training and they’re in especially high demand. College Bound Teen Teacher Requirements •  Have a graduate degree in education. •  Accomplish at least 10 years of classroom experience. •  Meet most state certifications. •  Achieve a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements, teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do.

Teacher Example - Revised

Page 20: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Single Purpose

Page 21: Content matters

© 2010 Site-Seeker, Inc. www.site-seeker.com

Conclusion

-  Content with a single purpose converts

-  Organized content is easier to read

-  Content must be well written