content measurement: managing content quality
DESCRIPTION
TRANSCRIPT
Content Measurement
Managing content quality
Tom ComerfordSupratext LLC
Intelligent Content 2013February 7, 2013
Comerford - Content Measurement
“You can’t manage what you don’t measure.”
— attributed to W. Edwards Deming
“If you don’t measure it, how can you manage it?”
— Peter Drucker
Intelligent Content 2013
Comerford - Content Measurement
“If you don’t measure content, how can you manage content?”
Intelligent Content 2013
Comerford - Content Measurement
Content management is
software (or SaaS)…
a technology platform…
web content management…
Intelligent Content 2013
Comerford - Content Measurement
Content management is
a business process.
Intelligent Content 2013
Comerford - Content Measurement
What is?Content?
book encyclopedia articlejournal article travel guidenews story technical documentationrecipes … and others.
Intelligent Content 2013
Comerford - Content Measurement
Contentis
a business asset.
Intelligent Content 2013
Comerford - Content Measurement
Measurements may be
quantitative or qualitative,
direct or indirect.
Intelligent Content 2013
Comerford - Content Measurement
What is your content worth?
audience size • perceived valueproduction cost
increase these:
decrease thisor limit the increase
Intelligent Content 2013
Comerford - Content Measurement
Five dimensions of content quality
breadthdepthaccuracycurrencyaccessibility
Intelligent Content 2013
Comerford - Content Measurement
breadth of content
our content
??? topic topic topic ???
Intelligent Content 2013
Comerford - Content Measurement
depth of content
topic
detail
detail
detail
???Intelligent Content 2013
Comerford - Content Measurement
breadth and depth
new topic?
new detail
new detail
new detail
new detailIntelligent Content 2013
Comerford - Content Measurement
accuracy
content
consistency
• cross-references
authority
• fact checking
• citations
• external links
review
• legal
• regulatory
Intelligent Content 2013
Comerford - Content Measurement
timeliness
It’s 04:58:58 AM.
Do you know where your content is?
Clock machine,Musée de la vie bourguignonne, Dijon
Intelligent Content 2013
Comerford - Content Measurement
accessibility
well structuredat the right reading level
in the relevant languageswith appropriate access
limits
Intelligent Content 2013
Comerford - Content Measurement
Balancing measurements
Intelligent Content 2013
Comerford - Content Measurement
How to measure incorrectlyin 3 easy steps
1. Ask the right questions.
“How credible is our content?”
O poorO fairO goodO greatO excellent
2. Tally the results as numbers.
Credibility of content: count response
8 1 (poor)13 2 (fair)21 3 (good)34 4 (great)28 5 (excellent)
3. Compute the average and report the result as ‘stars’.
3.6 stars!
Intelligent Content 2013
Comerford - Content Measurement
How to measure correctlyin 3 easy steps
2. Count the results in order.
Credibility of content: count response
8 1 (poor)13 2 (fair)21 3 (good)34 4 (great)28 5 (excellent)
3. Create a histogram.
Credibility of content:
poorfairgoodgreatexcellent
Intelligent Content 2013
Comerford - Content Measurement
resources
DITA Metrics 101 other stuff
Siteimprove*"website governance made easy"http://siteimprove.com/
ActiveStandards*"take control of your web presence"http://www.activestandards.com/
Making Metrics More Relevant'altmetrics' for measuring the impact of
researchhttp://www.researchinformation.info/
features/feature.php?feature_id=389
* No endorsement implied!
Intelligent Content 2013
Comerford - Content Measurement
Thank you!
Tom ComerfordSupratext LLC
+1 856.787.9090http://www.supratext.com
Intelligent Content 2013