content on linkedin: how news brands can grow and engage their audience #dme14
DESCRIPTION
My slides from Digital Media Europe 2014, discussing content on LinkedIn and how news brands can leverage it to grow their reach and engage with their audience. Publishers, you'll find more detailed how-tos in this deck: http://www.slideshare.net/alexandervariano/linkedin-publisher-toolkit-winter-2014-30952218 Understand the LinkedIn member's mindset and what type of content resonates here: http://www.slideshare.net/linkedineurope/the-mindset-divide-33226655TRANSCRIPT
Content on LinkedIn:Grow and Engage your AudienceDME14
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“For the world’s largest professional network, content is king.”
- AllThingsD
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187M+Unique monthly visitors
Languages
10.6BPage views per quarter
200Countries
Use LinkedIn 5X more to discover professional content and insights than use our job properties (2)
Are 2X more likely to trust information from LinkedIn than from competitors (1)
Follow companies and publishers for professional insights
Our members:
Connect Your Content to Our AudienceWe’ve got the world’s largest network of high-quality, engaged professionals who crave news and insights
Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012
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“Spend Time” “Invest Time”
Personal Networks Professional Networks
Career info
Updates on brands
Current affairs
Info on friends
Info on personal interests
Entertainment updates
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A Professional Mindset Ideal for News Brands
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INFLUENCERSPULSE WRITING ON LINKEDIN
SLIDESHARE
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How Content Appears on LinkedInAcross all
devices and platformsHomepage Pulse
Top Headline Emails
Network Update Stream
Groups
Company Pages
Desktop
LinkedIn for iPadLinkedIn for iPhone
Pulse (Android & iOS)
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Appear in Pulse catalogue of news sources
Distribute content to your followers
Content appears in the Network Update Stream
How Publishers Can Leverage LinkedIn
Give Us Your RSS Feeds Use Your Company PageAdd The InShare Plugin
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To get listed in Pulse, submit a link to your full RSS feed to
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Thank you!