TRENDS IN CONTENT CONSUMPTION, OTTs & LOCALISATION OF CONTENT TRAFFIC AND DELIVERY IN AFRICARussell Southwood, CEO, Balancing Actwww.balancingact-africa.com

Africa’s Internet Effect Touches Everything Film and TV : Over 100 platforms. Eg Juliet Asante, Mobilefliks Music: Over 100 platforms. 10 m users. Set to grow 10X in

next 5 years e-Commerce: Nigeria – Jumia and Konga 1 m customers

each. Hybrid Publishing: Worldreader. 125, 000 active mobile readers. Deal

with Opera Art: Guns and Rain, Pavilion 33 online galleries Radio: Iono.fm – Prog downloads = 1 m per month TV: Safaricom’s Big TV Media: See free research on Balancing Act website Games: GamersNights multiplayer cty in Kampala Streaming: SkyroomLive, Wild Earth

The Challenges Yoel Kenan, Africori, B2B music aggregator and record label“The operators are good at selling telco products but not good at selling music and entertainment…They’ve gone from a high level of confidence to it’s all very difficult. Ring tones remain the largest part of music revenues, something which you would imagine changing right about now.”

“The mobile players come Ring Tones where everybody in the food chain has created an unhealthy ecosystem. They have made the content developer (the artist who generates the revenues) the smallest part of the revenues.”

Changing but…….