content performance
DESCRIPTION
Explicación de las métricas básicas: visita, tasa de rebote, % salida. Visión general de landing pages y páginas para analizar posibles problemas y encontrar soluciones. Distintas técnicas para disminuir la tasa de rebote y utilización del documento de GDocs para corregir los errores que muestra WMT.TRANSCRIPT
CONTENT OPTIMIZATIONMonthly reports, basic metrics, objectives and WMT
Basic metrics
Visits: Total number of visitors to your website for the
requested time period.
Bounce rate: The percentage of single-page visits (i.e. visits in
which the person left your site from the entrance page).
Exit rate: The percentage of site exits that occurred out of
the total page views.
Basic metrics
Basic metrics
Objectives for a Content blog
Increase the page views Increase the average time on
site Reduce the rebound rate Increase loyal visits Get new visitors
Tips to reduce rebound rate Splitt long post:
<!-nextpage-> Add on long post Before “star content”
Reduce rebound rate Increase pageviews
Be careful using this tag. Users might get pissed of
NY Times, Forbes, Wall Street Journal...
Tips to reduce rebound rate Interlinking:
Links to similar content Reduce the generic anchors
Don’t focus on category and tags Be more natural
Great on website with a lot of content Helps SEO too
Tips to reduce rebound rate Interlinking is easy on Wordpress:
Tips to reduce rebound rate Make new content:
Publish related post similar to “star content” Example: more “maquiagem” vídeos
Interlink them Or use tags
Tempt visitors to stay on the page Create hype and intrigue with links
Ex: ¿Quieres ver más vídeos sobre maquillaje? (link to tag or specific post)
Errors PH Brasil
Google docs: Every PH has acces to this file
Check once a week Fix 404 errors Open tickets to ITs
Check the links before publishing Bad links are negative for the site’s
performance Eeasy to check them with “Preview Post”
Every one can edit this file Put the date when you fixed it Check that the problem is solved ¿Any troubles?
Post a message on the comments row
¿Questions?