content pr: an emerging pr trend


con•tent PR (con-tent PR), n.The extension of content marketing principles — the creation of compelling, relatable content — to the public relations practice to more effectively share an organization's story, increase awareness and build audience interaction.

PR's roots in effective relationship building, coupled with the growth of content marketing and a new media landscape, have spurred a natural progression in the public relations realm: content PR. Utilizing both traditional and social channels, content PR relies on the distribution of informative, helpful and engaging content to establish and grow the relationship between an organization and its audience.

con•tent PR (con-tent PR), n.The extension of content marketing principles — the creation of compelling, relatable content — to the public relations practice to more effectively share an organization's story, increase awareness and build audience interaction.

PR's roots in effective relationship building, coupled with the growth of content marketing and a new media landscape, have spurred a natural progression in the public relations realm: content PR. Utilizing both traditional and social channels, content PR relies on the distribution of informative, helpful and engaging content to establish and grow the relationship between an organization and its audience.


Know what interests your audience.

Answer audience questions.

Address audience concerns and/or frustrations.

Share industry trends & data.

Clarify buying decisions.

And most importantly, be human.

Capture attention with stimulating visual content.

Be entertaining.

Tell interesting stories.

Optimize your contentfor search.

Add photos to your stories.

Post online videos.

Utilize social media platforms.


Film a video of an expert from your organization, such as a lead engineer, discussing factors to

consider when buying products in your industry.

Film a video of an expert from your organization, such as a lead engineer, discussing factors to

consider when buying products in your industry. Create an infographic about an industry trend. Create an infographic about an industry trend.

Write a press release that builds on relevant and/or interesting news stories making headlines.

Write a press release that builds on relevant and/or interesting news stories making headlines.

Publish a series of blog posts that address frequently asked questions about your

organization arising in social media conversations.

Publish a series of blog posts that address frequently asked questions about your

organization arising in social media conversations.


Content PR resources:

Find more posts on content PR & marketing are on

the Beyond PR blog:

http://blog.prnewswire.com/category/content-pr-

marketing/

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content pr: an emerging pr trend

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