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TRANSCRIPT
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Business Review
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Home Pros Program
Your Goals and Expectations
Review of Your Home Pros Components
Optimize Your Home Pros Elements
Agenda
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Outcome► Tailored to meet your desired goals► Take Action
Awareness: WCTV/WCTV2► Home Related Information► Your Message
Depth of Content – wctv.tv► Educate the community ► Tell the COMPLETE story
Depth of Communication: Video/In Person► Showcase Your Business► Engage potential customers
Our Plan
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Using Home Pros Components
AWARENESS
INFORMATION DISCOVERY
PREFERENCE ENGAGEMENT
PURCHASE
TVTV
VIDEOVIDEO
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What were your original goals as the exclusive WCTV Home Pros,
Lighting partner?
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PROMOTION
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Home Pros On Air Promotion
Home Pros promotional commercialsAIRED 1,447 times – on WCTV AND WCTV2
Estimated Value of $ 110,000
WCTV promised 1,300 promotional messages
New Promos Coming 4th Quarter
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Home Pros On Air PromotionGeneral
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Custom Home Pros On Air Promotion
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Custom Home Pros On Air Promotion
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Home Pros On Line Promotion
Home Pros Prominent on Home Page
ANDPrimarily Found Through
Promotion of WCTV Home Pros via Search
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Home Pros On Line Promotion
Home Pros Ads Rotate through wctv.tv1.4 Million impressionsNew Ads Coming Q4
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On-Air Elements
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On Air Commercial
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On-Line Elements
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Review of Micro Site
Are there elements you would like to see changed or added?
Specialty Page or “micro-site”
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Digital Display Ads
Aug 1- 31, 2012
DELIVERED79,200 Impressions of Your Online Ad
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Long Form Video
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Ideas
Embed Video Player
Links to Home Pros
Use in Other Marketing Materials
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Summary of Notes/Recommendations ON AIR
Testimonial :30 showcasing customers from Thomasville and Tallahassee possibly
Wait for other :30 for outdoor kitchen
Get two more promos – trends and save other for kitchen
MICROSITE
Fix Typo
ON LINE VIDEO and LONG FORM VIDEO
Switch LF to be first video in the player
Post player to website
DISPLAY ADS AND ADDITIONAL WAYS INTERNAL/EXTERNAL MARKETING
Add logos/links
Change the display ads to reflect visual from vendor and perhaps a ‘check out our selection on line’
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On Air Commercial
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On Air Commercial