Content Regionalization

Business Context

Top Regional Websites

Scope of Work

Glimpses

Industry Illustrations

Business Context

Hindi is mother tongue of the nation

366 million first language users

121 million second language users

44% Internet users in India prefer Hindi as a language of

use

25% Internet users prefer regional languages

International example of regionalization – Baidu (Chinese

search engine is the world’s 5th highest visited site

Industry Illustrations - Telecom

Acquisition

Regional Bi lingual application formsHoardings in local language

Regional products

Service

Communication in preferred Language* (Bills/Service letters)SMS in various languages

All service messages in three languages (Region, English and Hindi)Multi lingual IVRs (Region specific)

Regional Content – Songs/ Videos/News

English

Marathi

Hindi

Vodafone Kiosk

Industry Illustrations - Banking

Account opening forms Bi lingual forms

English

Hindi

Marathi

ATM Screens Website

Industry Illustrations - Insurance

Website

IRDA Communication

Application forms

Welcome kit

Customer communication (Notice, Statements)

Not all

Multi lingual IVR

Advertisements

Website

Industry Illustrations - Observations•There have been serious attempts to establish regional communication/ channels

•Multiple channels have been used and frequently accessed interfacehave been prioritized

•Regionalization framework is evolving – lack of holistic framework

•Technology and physical interface are being used

•Use of languages is localized in case of physical communication/Interface (Forms/letters)

•Industry riding on existing infrastructure – especially telecom

•Technological interface allows a central platform to all languages

Language Website Alexa World rating Alexa Indian rating

Hindi Songs.pk 663 53

Tamil Raaga.com 1898 149

Kannada Thatskannada.oneindia.in

529 28

Gujarati Divyabhaskar.co.in 8506 511

Malyalam Manoramaonline.com

1989 230

Top regional websites

Regional websites in India are amongst top 500 websites in the country

Scope of Work

Hindi translation and unicode conversion of 201 pages

Supporting in translation and transliteration strategy/

vocabulary

Modules/pages impacted

Personal banking

Accounts and deposits

Loans, cards

Online and Insta Banking

Safe banking and others

Modules

Illustration of Transliteration

Glimpses – icicibank.com/hindi

Thank You