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Unleash the Power of the Skyword PlatformJune 17, 2015

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Agenda

Introductions

Evolution

The Core

Beyond the Core

A Look Ahead

Q&A

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INTRODUCTIONS

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Keith Kost @kopake

VP, Product ManagementSkyword Employee #9Award-Winning Home Brewer

Joe Breed@joebreed

Director, Platform Services Skyword Employee #48Gourmand

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EVOLUTION

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Are you ready to move forward?Are you ready to

move forward?

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EMOTION

TECHNOLOGY SERVICES

SCALABILITY

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800 Million Organic Visits

2 Million Tweets

660,000 original stories created

5 Million Likeson Facebook

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THE CORE

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The Skyword Platform

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Search for Contributors in the Skyword Network

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Identify Matching Contributors’ Profiles

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Distribute Content Assignments

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Manage an Interactive Editorial Calendar

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Create Custom Content Templates

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Enforce Content and SEO Best Practices

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Manage the Editorial Process

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In-Line Comments

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Store and Compare Content Versions

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Streamline Content Review and Delivery

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Measure Overall Program Effectiveness

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Track Individual Content Performance

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BEYOND THE CORE

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Ensure Your Brand Voice and Tone

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Manage Your Contributors

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Custom Payments

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Manage Campaigns and Projects

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Opt-In E-mail Alerts

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Amplify Content on Social Media

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ADVANCED FEATURES

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White Label Branding and Custom URLs

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Search for Influencers by Niche

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Review Detailed Influencer Information

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External Review

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Editorial Collaboration

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Asset Library

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Solicit Proposals with RFPs

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Skyword Video

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Begin a Visual Story

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Define Your Vision…

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Upload Samples

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Deadlines

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Find Top-Notch Videographers

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Connect with Top Videographers

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Review Videographer Bids and Proposals

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Post-production Review

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Host Video and Track Analytics

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Report Individual Content Results

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COMING SOON

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2015 Roadmap

JAN FEB MAR APR JUN JUL AUG NOVMAY SEP OCT DEC

• Proving ROI• Editorial Calendar

Enhancements• Increased Integration• Asset management

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Q&A

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