1. Presented by Steve Kessler

2. What Is Content?Social CRMMedia Forms -Events Applications Marketing /StatisticsYour Promotional and Organization Material Research 3. Examples of ContentFinancial MapsDataParticipantImages/Video Data Social Media Surveys Comments Census Data Your BlogsWhite PapersOrganization 4. Common Content Sources Internal Funders and ParticipantsGovernmentknowledge Partners What your Participant Surveys Census datastaff knows Information Stories Community What your Social Blogs datavolunteersMedia Social Mapsknow Projectsmedia CRM Pictures Procedures Stories 5. What Is Content Management?RightFind audienceRight people Add meaningRight YourContextualize information Organization 6. Why Content Management?Added Sustainable meaningIncreasedIt is productivityexpectedYour Organization 7. Where Does Content Belong Your SocialPay Secure PartnersWebsite Media Walls Portals 8. Content Elements GraphicsTextVideo ContentMeta DesignElements Data 9. What Tools can We Use?Document management CRM LMS Your CMSOrganization EMR 10. The CMSProvide method for accessProvideAdd system to meaning manageworkflows ManageYourManagecontent of Organization securitymany types 11. The Life Content Content is Living Content is always moving COPE Create Once Publish Everywhere Concept 12. The About Us Text 13. Questions to Ask Where does the content come from? What is our internal editorial workflow? Where does the data get published? Do we have different content for the web and print? Are we ready for the evolution of our content? 14. Content EvolutionStaff write text Content isInternal sharededitorial Content is remixed review Preview toPublish trusted groupContinueeditorial process 15. Constituent Needs 16. Questions to Ask Where does our data come from? Do we use data from other sources? Can we share the data? Who can see it? What is our internal editorial workflow? Where does the data get published? Do we have different content for the web and print? Are we ready for the evolution of our content? 17. What is a page? 18. Page Elements Page The Main Content Related content Ads Meta data Tags for SEO Tags for Facebook (Open Graph) & Twitter The semantic web How will it display on various browsers 19. Page Design Where does stuff go Screen sizes Adaptive design Menus Breadcrumbs URLs 20. Social Media and Feeds 21. Feed Me Feeds provide an easy way to transmit content Feeds provide an easy way to capture content RSS, ATOM, XML . Many types of feedsThe RSS icon is subjectto the Mozilla PublicLicense Version 1.1 22. Tracking H1N1http://www.managingnews.com/examples 23. Integrating Systems SocialAccounting media ERP LMS CRMContentAnalyticsElements 24. Your Ideas 25. Licensing Copyright Open source Creative Commons 26. Lots of Options 27. Creative Commons This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. 28. Regulatory Requirements Childrens Online Privacy Protection Act (COPPA Can-SPAM The Health Insurance Portabilityand Accountability Act (HIPAA) HITECH Act SarbanesOxley Act (Sox) 29. Security Who can access content? Who can contribute? Who can edit? Who can bypass editorial workflows? Who can publish your content in another place? What happens with secure content? 30. Selecting a System What do you want to do? How do you want to do it? Who is your audience? What are your requirements for security? What are your requirements for hosting the system? Who will use? Who will support it? 31. What is Drupal Content Management System (CMS) Web application framework Open source system Large global community of developer andpeople offering support Global events 32. Why I Love Drupal Flexible Open source Great resources Great community Rapid development Secure Flexible Did I mention flexible? 33. More Resources Blog post with resourceshttp://tinyurl.com/content-strategies More Drupal Global Training Sessions @ T4T and on Drupal.org 34. Creative Commons This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.