content strategy beyond the web
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Content Strategy Beyond the Web
Matthew Grockiwww.grassfedcontent.com
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The past does not need to
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Content Marketing
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• “Profitable consumer action” • “Driving profitable customer action”
Grumblings
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“Content Strategy is the same as Content Marketing”
“What’s the difference between Content Strategy and Content Marketing?”
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"Information Architecture for the World Wide Web" by Louis Rosenfeld and Peter Morville
More Grumblings
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“Content Strategy is the same Information Architecture”
“What’s the difference between Content Strategy and Information Architecture?”
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Content Strategy kind of a hussy
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Goals for Content Strategy
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1. Content as an organizational agenda
Goals for Content Strategy
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1. Content as an organizational agenda2. Break down CMS silos
Goals for Content Strategy
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1. Content as an organizational agenda2. Break down CMS silos3. Move beyond the website
Goals for Content Strategy
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1. Content as an organizational agenda2. Break down CMS silos3. Move beyond the website4. Pipeline between areas of business
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Thank you!