1.What Is A #Content MarketingStrategy? There are many explanations given online for content strategy. My content marketing definition is: The strategic ability to create targeted, demographic information which is shared through syndication, capturing an audience's attention, encouraging them to take some type of action, while enhancing the possibility of generating new business clients.

2. Now, let us take my definition and apply it to a real life example. I created some content about a subject which you had interest in learning. I developed a headline which attracted your attention. The content was shared on a highly visible platform (Slideshare.net), and was viewed by a targeted audience. This is a simple content strategy that could develop further! 3. If you are new to marketing content online, I would suggest you do a Google search for content marketing 101, and take a moment to learn this concept. Before you can develop a content marketing plan, you need to understand what is a content marketing strategy. 4. Your #ContentMarketing strategies should include one, a few, or all of the following #onlinemarketing methods: Blog posts, Magazine articles, #Videomarketing, #YouTube, #digitalmarketing, Pinterest, Podcasts, Webinars or Teleseminars, #PR 5. Content Marketing Strategies Contd: #Socialmediamarketing, #SEO, #SMO, Speeches, Workshops, Interviews, PowerPoint Presentations, Tutorials, Guides, #B2B, #Infographics, Special reports, Newsletters, eBook, Books, White papers, and Animated Gifs. The best plan would be to apply your content strategy to all of the above suggestions! 6. Content strategy marketing is not new to the small business marketing world, because in the past it was previously known as magazines (they were articles and advertisements which were written for a specific audience and included some form of Call-to-Action of the reader). 7. Now businesses require a better method for determining the results for their campaigns (ROI). Tracking campaigns are now part of B2B content marketing, video content marketing, email content marketing, digital content marketing, and are all part of the method for generating online exposure; this is commonly referred to as Inbound Marketing. 8. I recommend using an online marketing tool - I prefer using YouTube as my best online marketing tool. Video content marketing is one of the fastest methods of gaining more online exposure for multiple keyword phrases. Additionally, videos can be embedded on your website and shared with social media and other video hosting websites like Vimeo and Daily Motion to name a few. 9. Making your video content interactive is another method of causing the viewer to take action, with some type of Call-to-Action language. Do you operate a business marketing website? In other words, is your company website being used efficiently as a marketing platform, such as having a squeeze page or landing page? 10. Many small businesses are losing potentially new business because their site is informational; once the visitor finishes reading the content, they leave the website without taking any action. Times are changing and marketing strategies in 2014 require more of an effort to channel your viewers towards some type of action that will be offered in exchange for their contact information. 11. Would you like to see some case studies of how Inbound Marketing, Local Video Marketing, Competition Analysis, and proper Keyword Research could benefit your business? Are you curious about how your current online marketing exposure ranks with the local competitors? Is your website getting found for the right keyword phrases? 12. For the answers to these questions and an overview of what your competition is doing to be found on the 1st page of Google? CALL DWIGHT TODAY for assistance: 925-268-0613! Content Marketing Case Study Showing Google Rankings Using Local Video Marketing Techniques Dwight Brisco Portfolio Dwight Brisco LinkedIn Profile