content strategy in brazil - content strategy forum 2012, capetown
DESCRIPTION
My personal account of Content Strategy in Brazil and trends for the future. Presentation from the 2012 Content Strategy Forum in Capetown, South Africa,TRANSCRIPT
Source: Ivan Herman - http://www.flickr.com/photos/ivan_herman/5110185098/in/photostream/
Capetown - South Africa
Ibrahim CesarRio Claro, São Paulo, Brasil+6 years of work in the fieldTEDx OrganizerBachelor in Social Communications#csbrazil
As in: A List Apart 12/16/2008 - http://www.alistapart.com/articles/thedisciplineofcontentstrategy/
An article started the fire...
The Country
The ‘B’ in B.R.I.Cs
Good, Very Good!
As in: Jakob Nielsen’s Alertbox 10/24/2011 -http://www.useit.com/alertbox/ecommerce.html
As fast as we can
The best thing in Brazil
Content Strategy, IA, UX, Design, Programming and Coffee
FIFA’s World Soccer Cup
Olympic Games
Hot! Hot! Hot!
All you need is a plan.
Ch-ch-changes!
A nation of social and outgoing persons
2Source: IBOPE
º
Country in Facebook
Social networking early adopters and heavy users
71h30 weekly hours - 42%!
Our connection with the world
130%
Mobile in BrazilYes, we have more mobile than people!
Source: ANATEL
14%
27mi > France and Germany
Smartphones
Source: IBOPE
73%
Access to Internet
Source: IBOPE
88%
63%
Music
46%
TV
55%
Web
26%
Newspaper
18%
Games
29%
Movies
15%
Books
Source: IBOPE
Use mobile with another devices
Brazilians LOVE videos. Yes, in Caps.
75%
Source: IBOPE
Watch videos. In mobile.
Needs to be at the core of business
author of Beyond Boundaries: The New Neuroscience of Connecting
Brains with Machines---and How It Will Change Our Lives
Convivial tools need a literacy
“Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br
“Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br
“Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br
Kevin
What
Wants?
What
Wants?
Content
Efficiency
Content
Opportunity
Content
Emergence
Content
Complexity
Content
Diversity
Content
Specialization
Content
Ubiquity
Content
Freedom
Content
Mutualism
Content
Beauty
Content
Sentience
Content
Structure
Content
Evolvability
Brazil as a lab
Speak slowly, please!
Types in this keynoteTitles & Decorative: Multicolore by Neogrey CreativeText: FF Meta Pro by Erik Spiekermann
Thank you all!
[email protected]@ibrahimcesar
Capetown - South Africa