content writing to capture clients
TRANSCRIPT
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How to Capture Clients with Copy, Even if You’re Not a Copywriter
Catherine Marsden, MS. PMP
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Many Small Business Owners Struggle to Find and Keep Customers Today
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Why Are Small Business Owners Struggling?
HowMy Dad Never Had to Use Social Media
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What’s Causing the Disconnect?
60-70% of the Buying Cycle Completed Online First
Google and CEB Study
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What’s Causing the Disconnect?
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Why is this a Problem?
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Identify Your Goals
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Ask Yourself - How will I know my social media marketing is working?
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Part of the Solution
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What Having a Social Media Strategy Feels Like
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6 Step Writing Success Formula
Analyze1.Keywords2.Experience3.Call to Action
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Photo courtesy of EarlytoRise.com
Polish4.Headline 5.Scan6.Image
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6 Step Writing Formula
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Step 1: Keywords
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Keywords Continued: Yoast
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6 Step Writing Formula
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Step 2: Experience
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5 Step Writing Formula
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Step 3: Call to Action
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6 Step Writing Formula
Step 4: Headline
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Step 5: Scan
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Step 6: Image6 Step Writing Formula
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Wrapping Up
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Stay In Touch
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Catherine Marsden, MS, PMPArdent Scope Marketing, [email protected]
847.592.6264
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