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CONTENT

Introduction 3

The Opportunity 5

Course Structure 7

Section One: Bulletproof Fundamentals 8

Section Two: Bulletproof Coaching 13

Section Three: Coaching Practice 15

Section Four: Transforming Passion into Profit 16

Section Five: The Next Step 16

Training Schedule 17

The Certification Process 20

Investment 22

Continuing Professional Development (CPD) 23

Frequently Asked Questions 25

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Welcome to the Bulletproof Coach Training Program!

Dave Asprey and I are thrilled that you are considering training as a Certified

Bulletproof Coach. Bulletproof Coach Training is the first in its class: the gold

standard certification-‐training program in coaching for high performance and

human potential development.

Our commitment is:

ü To support you in becoming a highly successful, well-‐remunerated coach who

has the skill and knowledge to support your clients in achieving their goals,

realizing their potential and maximizing their energy, resilience and

performance.

ü To teach you how to coach others to live from a state of high performance.

ü To provide you with a personally transformative, professionally enlightening

(and fun) training experience!

The demand for highly trained coaches is at an all-‐time high. Hundreds of thousands

of people each year seek out the help of coaches. From life coaches, health coaches

and performance coaches, to wellbeing coaches, success coaches, mindfulness and

spiritual coaches, there is a coach for every aspect of life. Up until now, if you

wanted to train as a life coach or health coach, for example, you would embark on a

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training program that is focused solely on that niche area – life coaching or health

coaching.

We have deconstructed the most transformative insights, tools and hacks from each

of these aspects of coaching, and re-‐integrated them into a highly effective integral

coaching system – Bulletproof Coaching. Once you have completed our training you

are going to be one of the first of a new generation of coaches with the knowledge,

skills and expertise to help clients make profound changes in every aspect of their

lives more quickly and easily than would otherwise be possible.

Does this excite and inspire you? If so, you sound like a great fit to become a

Bulletproof Coach.

We are looking forward to welcoming you into our course!

Dr. Mark Atkinson – Bulletproof Medical Director

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THE OPPORTUNITY

Positive change occurs more efficiently and effectively with the help of a skilled

coach. As a certified Bulletproof Coach you will have the knowledge, skill and

presence to enable the client to grow and evolve into a way of being, thinking and

behaving that enables them to develop excellence and achieve their goals, whilst

flexibly adapting to the challenges along the way. You will be able to empower your

clients to create a…

High performance life fuelled by optimal energy, resilience, excellence,

work/life balance and fulfilling relationships.

Traditionally, most people achieve exterior success at the expense of their own

health and relationships. This makes for an unfulfilling life. As a Bulletproof Coach

you will be know how to facilitate a way of being and living that ensures vitality and

wellbeing on the inside and success and performance on the outside. It is deeply

transformative and enlightening work!

The opportunities for you as a Bulletproof Coach are considerable, they include:

ü Significantly enriching and enhancing your own performance, well-‐being and

quality of life.

ü Developing a new career for yourself as a Bulletproof Coach.

ü Continuing to practice within your defined professional role but doing so in a

more effective, fulfilling and coaching orientated way by using the skills and

knowledge you have acquired.

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ü Using your new qualification as a Bulletproof Coach for leveraging a change or

promotion in your job.

ü Expanding your range of services to include coaching.

ü Working within the corporate environment as a Bulletproof Coach. This might

for example involve setting up a high performance program for employees, or

providing resilience and/or skills based workshops.

Other benefits of becoming a Bulletproof Coach include:

ü Significantly increasing your income by being able to charge more because of

your expanded skill set and knowledge base.

ü Attracting more clients because of your confidence and ability to assist most

people in achieving their personal and professional goals.

ü Showcasing the certification as a unique selling point when applying for jobs or

promotions.

ü Enhancing feelings of competency because of your ability to draw on numerous

skills and tools.

To be a Bulletproof Coach is to be someone who is committed to realizing their own

potential, helping others to do the same and being rewarded financially for doing so.

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COURSE STRUCTURE

Our Bulletproof Coach Training Programme commences with a two-‐day coach

training workshop in Pasadena, California (October 21-‐22, 2015). This takes place

prior to the Third Annual Bulletproof Biohacking Conference (October 23-‐25, 2015).

When you sign up to the coach training we will provide you with ticket to the BP

conference free of charge!

The distance-‐learning component of the training then commences October 26, 2015.

This is provided through

• Our online Bulletproof Training Centre – which hosts our videos, podcasts, PDFs

and other resources.

• Teleconferencing – in which we meet and connect via telephone or through the

computer.

The Bulletproof Coach Training consists of five sections:

1. Bulletproof Fundamentals.

2. Bulletproof Coaching.

3. Coaching Practice.

4. Transforming Passion into Profit.

5. The Next Step.

The following provides an overview of these sections and on page 17 is the

timetable of when they will occur.

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As a general rule of thumb you will receive access to pre-‐recorded videos and other

resources on a Monday and on the Thursday of that same week take part in a live

Q&A with the course instructor.

SECTION ONE – BULLETPROOF FUNDAMENTALS

LIVING THE STATE OF HIGH PERFORMANCE

Upon completion of this section you will:

ü Be able to provide an overview of the Bulletproof High Performance Model,

process and ‘big ideas.’

ü Explain and deconstruct the terms energy, resilience & performance.

ü Describe the four zones of human living: Bulletproof (high performance),

renewal, survival and exhaustion.

ü Provide an overview of the hallmarks of the immature ego and the mature, high

functioning ego-‐self.

ü Know how to significantly enhance your time management skills.

ü Know how to identify and update belief systems

ü Be able to provide an overview of the core theories, practices and tools of the

three pillars of Bulletproof Coaching: biohacking, mastery of consciousness and

Bulletproof resilience training.

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BIOHACKING


ü Understand the terms biohacking and the quantified self.

ü Have an in-‐depth understanding of the Bulletproof Diet.

ü Be able to personalize the Bulletproof Diet for maximum sustainable energy.

ü Be familiar with the Bulletproof recommended supplements and nootropics.

ü Know the top Bulletproof hacks for sleep, happiness, the brain, fat loss, sex and

stress reduction.

ü Have a good understanding of the evidence base for cyclical ketogenic diets,

MCT’s, butter and coffee.

ü Understand the multiple sources of energy and power.

ü Have a good understanding of the principles of skilful energy management.

ü Be able to identify and address sources of energy drain and energy renewal.

ü Know which innovative technologies and apps can help accelerate your clients

development and performance.

ü Know the top Bulletproof hacks for improving productivity and positively

influencing outcomes and people.

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MASTERY OF CONSCIOUSNESS


ü Know how to access, activate and harness the four innate intelligences –

awareness, head, heart and gut (hara).

ü Facilitate the experiential shift in states of consciousness between head, heart

and hara and the dualistic selves and non-‐dualistic selves.

ü Know how to integrate the ‘shadow’ and resolve the barriers to human

flourishing and performance.

ü Describe the main brain states and characteristics of each.

ü Know how to consciously shift state of consciousness on demand and access

states that enable excellence and high performance.

ü Have a good understanding of the flow state and the psychobiology of high

performance.

ü Know how to support your clients in creating flourishing relationships.

ü Know how to guide your clients in radically letting go of personal fear,

resentment and resistance to reality.

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BULLETPROOF RESILIENCE TRAINING


ü Be able to provide an overview of the Bulletproof approach to resilience training.

ü Have a basic understanding of, and be able to succinctly describe, the research

and science behind the Bulletproof Heart Rate Variability Training device.

ü Know how to activate the hearts intelligence and create internal coherence and

enhanced resilience through heart rate variability training.

ü Integrate the Bulletproof Resilience System into your personal and professional

life.

ü Describe what stress is and help your clients become aware of their personal

somatic, behavioural, cognitive and emotional stress indicators.

ü Facilitate your clients awareness of the contributing factors that are giving rise

to their experience of pressure and stress.

ü Know how to develop a plan for clients that enables them to integrate resilience-‐

building skills in their daily routines.

ü Be able to teach clients how to increase their emotional awareness and improve

mental clarity for better decision-‐making, problem-‐solving and planning.

ü Be able to describe and build psychological flexibility and the six core factors

that cultivate it; contacting the present moment (be here now), defusion (watch

your thinking), acceptance (open up), self-‐as-‐context (awareness), values (know

what matters), and committed action (do what it takes).

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ü Have tools for developing psychological acceptance, reducing the believability of

negative thoughts and becoming mindful without the need for meditation.

ü Know how to nudge your clients towards a more compassionate, mindful way of

being, one that drives higher performance and greater authentic success.

SECTION TWO: BULLETPROOF COACHING

THE BULLETPROOF COACHING PROCESS


ü Have a good understanding of the flow and structure of a Bulletproof coaching

session.

ü Know the core attributes of an ‘effective’ Bulletproof coach.

ü Know how to access a state of presence and engagement and from that state

facilitate your coaching session.

ü Be able to support your client in setting an agenda.

ü Know how to help your clients access goals from the head, heart and gut (hara)

and then achieve their goals using the Bulletproof goal achievement system.

ü Brainstorm options with your clients for effective action steps.

ü Help clients identify and access the inner and outer resources available to them.

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ü Identify the barriers to change and potential obstacles to success.

ü Have a good understanding of how to illuminate the clients unconscious

narratives/stories/beliefs.

ü Know how to help your clients update their beliefs and free themselves from

self-‐limiting narratives.

ü Be clear as to how you can help your clients shift into a state of Presence from

which empowering narratives arise and can be embedded.

ü Be know how to ask questions that penetrate to the truth and shift

consciousness.

ü Use reframing, metaphor, analogy, acknowledging, appreciation, articulating

what is happening, interpretation and brainstorming in a respectful manner that

deepens the client’s awareness.

ü Appropriately utilize bottom-‐lining, interrupting and refocusing for the sake of

client’s goals and agenda.

ü Be familiar with the Bulletproof forms, coaching agreements and checklists.

ü Know and agree to the Bulletproof code of ethics and standards of practice.

ü Be clear on what to do if your client needs therapy.

ü Define boundaries around coaching work and therapeutic work.

ü Be aware of the legal risks involved within the coaching process and be clear

about how to proactively minimise them.

ü Be aware of the things you should avoid doing within your coaching practice.

ü Confidently assess whether the needs of a potential client match your services

and skills as a coach.

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SUSTAINABLE BEHAVIORAL CHANGE


ü Understand the concept of making microresolutions, commitments to a limited,

specific, and measurable change in behavior or attitude that produces an

immediate and observable benefit.

ü Know how to facilitate clients through the Bulletproof change process.

ü Understand the importance of specifying and summarizing action steps with

clients.

ü Be able to create personalised plans with results that are attainable, measurable,

specific and have target dates.

ü Know the top Bulletproof strategies for making sustainable behavioural change.

ü Know how to reassess success/relapse/lapse/recycle and determine next steps

in the coaching process.

SECTION THREE – COACHING PRACTICE

Between Feb 2nd and March 10th 2016 there will be a twice-‐weekly coaching

practice training session that you can call into. They take place on Tuesdays at 08:00

a.m. PDT and Thursdays at 6.00 p.m. PDT and last for one hour. See page 18. This is

the stage of the training that you will, under supervision, put into practice

everything that you have learned so far.

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SECTION FOUR – TRANSFORMING PASSION INTO PROFIT


ü Be able to describe the five key building blocks of every successful coaching

business.

ü Have clarity about your target market and their needs.

ü Be clear about what value you offer and what to charge.

ü Know effective strategies for maximising your value.

ü Have created a one-‐page business plan.

ü Have an understanding of proven marketing strategies, including networking,

direct contact and follow-‐up, public speaking, writing and publicity, promotional

events and advertising.

ü Be able to describe what you do and explain it ways that engage others.

ü Know how to leverage other people and relationships to generate clients for you.

SECTION FIVE – THE NEXT STEP

This is the final part of the training program. In this section we will be reflecting on

and summarizing the course, clarifying the certification process and exploring the

subjects of how to maintain personal and professional excellence as a Bulletproof

Coach.

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BULLETPROOF COACH TRAINING SCHEDULE

Bulletproof Coach Training Workshop Oct 21 – 22 (Pasadena, CA)

SECTION ONE – BULLETPROOF FUNDAMENTALS

Biohacking I Mon 26th Oct 2015

Live Q&A Thurs 29th Oct 6.00 p.m. PDT

Biohacking II Mon 2nd Nov 2015

Live Q&A Thurs 5th Nov 6.00 p.m. PDT

Mastery of Consciousness I Mon 9th Nov 2015


Mastery of Consciousness I Mon 16th Nov 2015


Bulletproof Resilience Training I Mon 23rd Nov 2015


Bulletproof Resilience Training II Mon 30th Nov 2015

Live Q&A Thurs 3rd Dec 6.00 p.m. PDT

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SECTION TWO – BULLETPROOF COACHING

Bulletproof Coaching Process I Mon 4th Jan 2016

Live Q&A Thurs 7th Jan 6.00 p.m. PDT

Bulletproof Coaching Process II Mon 11th Jan 2016


Bulletproof Coaching Process III Mon 18th Jan 2016

Live Q&A Thurs 21st Jan 6.00 p.m. PDT

Sustainable Behavioural Change Mon 25th Jan 2016


SECTION THREE – COACHING PRACTICE

FEB 2016

Tuesday: 2nd, 9th, 16th, 23rd at 8:00 a.m. PDT

Thursday: 4th, 11th, 18th, 25th at 6:00 p.m. PDT

MARCH 2016

Tuesday: 1st and 8th at 8:00 a.m. PDT

Thursday: 3rd and 10th at 6:00 p.m. PDT

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SECTION FOUR – TRANSFORMING PASSION INTO PROFIT

Passion into Profit Mon 14th March 2016

Live Q&A Thurs 17th March 6.00 p.m. PDT

SECTION FIVE – THE NEXT STEP

The Next Step Mon 21st March 2016

Live Q&A Thurs 24th March 6.00 p.m. PDT

The course finishes on Thursday 24th March 2016

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THE CERTIFICATION PROCESS

There are two levels to the certification process: the first involves being awarded a

Certificate of Completion. This confirms that you have completed the training

program. The second level involves passing an assessment process in which you

provide evidence that you have the experience and competence to be certified as a

Bulletproof Coach.

Certificate of Completion

A Certificate of Completion is awarded once you have

ü Completed each of the five sections and submitted an assessment for each of

these.

ü Attended at least 4 coach practice sessions.

ü Had a minimum of 8 sessions with your coach buddy

The Assessment Process

Having completed the Bulletproof Coach Training program you are eligible to enter

into our certification process. If successful, you will become a Certified Bulletproof

Coach. The certification process should be completed within three months of

finishing the training program.

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The process involves:

1. Coaching five different clients (gratis) and providing each with a total of 8 once-‐

weekly coaching sessions.

2. Submitting a log-‐book providing evidence of a minimum of 40 hours of coaching

clients.

3. Submitting one 30-‐minute MP3 recording of a client session.

4. Submitting a statement of competence, where you describe the types of work

you intend to include in your Bulletproof coaching practice, the competencies

that enable you to do this, areas of work you are not qualified for, and

identification of learning needs for continuing professional development.

5. Providing evidence of professional indemnity insurance.

Upon successful certification you will be awarded with a Certificate in Bulletproof

Coaching and certified as a Bulletproof coach for three years.

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INVESTMENT

Your investment is $3997 USD or six payments of $750 USD. *

This includes

ü The complete Certified Bulletproof Coach Training program.

ü A complete coaching tool kit of forms, exercises and promotional materials.

ü Certification as a Bulletproof Coach.

ü Free 3-‐Day Conference Pass to the 2015 Bulletproof Biohacking Conference

(value $1599).

ü Featured as a Certified Bulletproof Coach on our website directory free of

charge for one year. (Value = $3,000).

ü Free Bulletproof heart rate variability training device (value $129).

ü Eligibility to become an associate member of the Association for Coaching.

ü Becoming a Bulletproof affiliate and receiving commission and discount on

Bulletproof products.

* This does not include tax

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Continuing Professional Development (CPD)

Continuing Professional Development (CPD) is a continuing learning process for

coaches, which enables you to meet the needs of your clients by delivering high

quality coaching – whilst also maintaining, expanding and fulfilling your own

potential.

In order to retain your certified status as a Certified Bulletproof Coach you will be

required to achieve a minimum of 30 hours of Continuing Professional Development

(CPD) each year. One CPD credit equals one hour of educational activity. Within the

credit minimum of 30 total credits, 15 credits must be “external” and the remaining

15 relating to “personal” activities

External Activities

These include: being mentored (max. of 5 credits), attending workshops/courses

relating to human potential development and coaching (max. of 10 credits),

attending the Bulletproof biohacking conference (10 credits).

Personal activities

This includes reading and submitting a summary of at least ten of the Bulletproof

Coaching ‘prescribed’ books (max. of 10 credits) and at least 50 hours of a personal

development practice such as meditation, neurobiofeedback or heart rate variability

training (max. of 5 credits).

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You will be required to keep a CPD diary, which will record all CPD events and

practices. The CPD year runs from the day that you are certified. A commitment to

ongoing CPD and personal and professional growth is required in order to retain

your annually renewable status as a Bulletproof Coach. You will be offered the

opportunity to renew and required to provide evidence to support your ongoing

status every 12 months. In the event that renewal does not happen for any reason

you will not be authorized to claim or state that you are a Certified Bulletproof

Coach.

Coaching Supervision

This service allows you to reflect on your work with a senior Bulletproof coach and

to receive support and guidance as needed. Regular sessions are conducted between

the coach and their supervisor, which provide an opportunity to review his/her

coaching activities and reflect upon any issues that emerge. This may involve

discussion of particular cases. As a minimum guideline this CPD programme

recommends a one-‐hour supervisory session for every ten of your coaching hours (if

you are inexperienced) or a one-‐hour supervisory session for every twenty hours (if

you are experienced). Each session costs $150 USD.

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Frequently Asked Questions

Who can become a Certified Bulletproof Coach?

Anyone who is passionate about realizing their potential and helping others to do

the same.

How Do I Apply & Pay?

Go to www.bulletproofexec.com/coach-‐training

Can you tell me more about the coaching practice section?

From February 2nd 2016 we will be running a coaching practice sessions that you

can access either by phone or skype. In these sessions we will be teaching you

coaching skills and providing you with an opportunity to practise them with other

students.

How do I arrange accommodation for the Bulletproof Coach Training

workshop?

The workshop will be taking place at Westin Pasadena Hotel. We have secured a

discounted room rates. Click here. The nearest airports are Burbank (Bob Hope

Airport) is 30 minutes and LAX is 60 minutes by car.

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Cancellations & Refunds

We understand that unexpected life situations do arise. If you are unable to

complete the training according to the schedule set, you should e-‐mail us to request

a time extension. Please note that we do not provide refunds and encourage you to

sign up only if you are committed.

What coaching body are you affiliated with?

We are organisational members of The Association for Coaching -‐

www.associationforcoaching.com. Launched in July 2002, the Association for

Coaching's Vision is "to be the leading membership association for Professional

Coaches and Organisations involved in Coaching or related Training to enable

individuals and businesses to develop, expand and achieve their goals". Once you

have completed your training and become certified you will be able to join as an

affiliate member.

How many hours per week will I need to commit to the training program?

It will vary but on average you will need to set aside between 3 and 5 hours per

week. This covers the personal development practices, the coaching practice,

reading and assignments.

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Who will be delivering the training program?

The training will be delivered by predominantly by myself Dr. Mark Atkinson. Dave

Asprey will be delivering the Bulletproof Q&A session on Wednesday 21st October at

the workshop and also delivering a series of pre-‐recorded Bulletproof training

videos.

Who are Dr. Mark Atkinson and Dave Asprey?

Dr. Mark Atkinson is an Internationally renowned integrative functional medicine

physician and personal development teacher. He is the medical director at

Bulletproof and the course leader for the Bulletproof Coach Training program.

Dave Asprey, founder of Bulletproof and author of New York Times bestseller The

Bulletproof Diet, is a Silicon Valley investor and technology entrepreneur who spent

two decades and over $300,000 to hack his own biology. Dave lost 100 pounds

without counting calories or excessive exercise, used techniques to upgrade his

brain by more than 20 IQ points, and lowered his biological age while learning to

sleep more efficiently in less time. Learning to do these seemingly impossible things

transformed him into a better entrepreneur, a better husband, and a better father.

Dave is the creator of the widely popular Bulletproof Coffee, host of the #1 health

podcast, Bulletproof Radio and author of the New York Times bestselling book, The

Bulletproof Diet. Through his work Dave provides information, techniques and keys

to taking control of and improving your biochemistry, your body and your mind so

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they work in unison, helping you execute at levels far beyond what you’d expect,

without burning out, getting sick, or allowing stress to control your decisions.

If I have any further questions whom do I ask?

Just e-‐mail us at [email protected] we will be delighted to help.

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