contentful uses segment to optimize marketing performance...
TRANSCRIPT
segment.com
Contentful Uses Segment to Optimize
Marketing Performance and Product Design
customer story
Contentful is a new approach to content management systems. Its API-centric content
backend separates content from presentation and delivers structured content via JSON. It is
optimized for developers building their own front-end/client experience.
why segment?
Impressive roster of integration partners that include the products our
team prefers; stellar user experience–each new feature is truly useful
Segment helps us track user activity in our website and application and easily manage where we route that data. With just one API call our data is clean, reliable and available where we need it.”
“
Sascha Konietzke
Co-Founder and CEO
segment.com
Analytics
Advertising
Tag Manager
Error & Performance
Monitorying
integrations
Ruby
Javascript
libraries
45
employees
Berlin, Germany
location
B2B SaaS
industry
Segment makes it easy for our marketing team to try new products. When
they decided to try Facebook advertising they logged in, flipped the switch,
and deployed an advertising pixel deploy–no developer required.”
“
– Claus Hollensteiner
Streamlined analytics implementation and increased reliance on data
to make decisions
Avoided a costly overhaul to the signup experience after viewing
recordings of user sessions
Empowered teams to try new tools without committing new code
the result
Contentful is tracking over 5 million API calls each month using Segment.
Contentful has grown to over 300 paying customers and has been
featured by Gartner as a cool vendor in content management.
Claus Hollensteiner
Product Designer
As a startup with a unique product, it’s imperative for us to understand
and improve the first-time user experience. The tools we’ve integrated
through Segment help us see where dropoffs occur so we can make
improvements.”
“
Difficulty maintaining clean data and making it accessible to the many
developers handling analytics
Developers were struggling to keep analytics aligned with a rapidly
evolving product
Data was fragmented across a variety of different tools
the challenge
Contentful wanted to capture meaningful data across the entire
customer lifecycle, then use that data to measure and iterate on
marketing campaigns, website and signup flow, and the in-app
experience.