contentkeeper presentation by:- contentkeeper technologies
TRANSCRIPT
CONTENTKEEPER
Presentation By:-
ContentKeeper Technologies.
• Monitor – Internet Usage
• Manage – staff access to the Internet
• Control – staff access to the Internet
• Secure – against spyware, trojans, malicious code
First in a new generation of filtering systems
CONTENTKEEPER
Why would any one want to buy a Filtering Solution?
• Because they have a management problem
– It’s a big one– Its VERY VERY expensive… $$$$$$$$$$$$$$$$$– They all have it – They all know they have it– Most do not know how bad the problem is
ContentKeeper is the solution
Monitor …..Manage…….Control
The Problem Begins
• Corporate LAN without Internet Tight management control – no problem
• Corporate LAN with Internet No management – big problem
WITHOUT MANAGEMENT
• It’s Cyber Slacking – between one to two hours per day, per employee (IDC, for large enterprises)
• It’s free employee entertainment• It’s fun• It’s the Internet!• It’s like a TV right on your desktop• It’s sports• It’s new jobs• It’s free music downloads• It’s travel, gambling, pornography… etc..
No Management = A Big Problem
• It cuts Staff Productivity
• It cuts Available Bandwidth
• It increases Legal Exposure and risks Company Reputation
IT COSTS A LOT of $$$
It needs to be managed• Management of staff = massive productivity gains• Management of Bandwidth = hard $$$ saved $$$• Management of Exposure = reduced Legal Costs
$$$– Copyright issues – Sony $$$– Sexual harassment cases can be expensive $$$– Company reputation $$$
• Monitor Manage and Control!
Manage play time or suffer real losses !!
Reduce Wasted Staff Time Costs Reduce Internet Access Cost
Reduces Legal Exposure:-
Copyright, Sexual Harassment, Company Reputation
Real Gains from ContentKeeper
ContentKeeper Provides Management with the Ability to Re-
Gain Control
The Cost savings – Make it’s a no brainer!...
Increased productivity + Reduced bandwidth + Reduced legal liability + Increased company reputation protection
---------------------------------------------------- = lots of $$$$$$ and worry saved !!
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Who is the target
• Private Enterprise• Government • ISPs and ASPs• Education• Just about any organisation with a LAN attached
to the Internet
The larger the organisation the bigger the problem and the more to be gained from ContentKeeper installation.
Know you target
• Is it a Green fields site? (ie. new to filtering)
• Are they an existing filtering customer?
• Is there any competition in sight?
This is key information:-
different situations require different approaches
Sites With No Filtering
• The education process(it’s all on the front of the product brochure)
• Cost Savings Calculation(No. of staff x wasted hours x staff cost) + bandwidth costs = lots of money $$$
• Vs ContentKeeper subscription = short pay back period
Therefore it makes no commercial sense not to buy
The Internet Today• Massive Growth of new sites
• Filter avoidance (Porn & Gambling industries)
• Moving / temporary domains – months, weeks, days, how long will they be there?
• Automated Domain Name Registration“a#12aads&ads*$%^asdja$5.com”
• Increase usage of SPAM emails for delivery“a#12aads&ads*$%^asdja$5.com”
HTML descriptor = “hot-chicks.com”
Older, First Generation Filtering Products
- Manual URL collection !- Manual site analysis (as advertised!) ??- Single point web crawlers- Monthly, weekly or in some cases once-a-day
updates.
Older, First Generation Filtering Products
• They used to work well 10 years ago!!• Unfortunately, they can no longer cope
– Crawl the whole Internet !!! • Expensive
• Practically impossible
• Finding new sites is really a hit-and-miss exercise, even if found, the site will often have moved on
• Aircraft hanger and torch light searching!!• These systems are like an open gate for staff
Macquarie University Study (6th March 2003)
The Facts:-• “email alone generates 7.3 million new web pages
per day” + other new sites = many(?) millions• Manual Categorization (average time)
– 1 person approximately 5 minutes per site, or approximately 100 sites per day
– 7.3 Million+ Sites divided by 100 sites/dayRequires 73,000+ staff to keep the list up to date!!.
No filtering manufacturer has 73,000+ staff!
ContentKeeper has been designed from day one to deal with these problems. It is the next generation of filtering systems
It Combines :-
• A Global Control List – millions of URLs
• HOURLY updates
• Real Time AI Engine and• Closed Loop Collaborative Filtering
Technology (US and International Patents Pending)
To proved the best filtering available
How Does ContentKeeper Do It?• ContentKeeper has a built-in real time engine to
catch new sites as well as the industry’s most up-to-date site control list.– ContentKeeper employs AI techniques and the latest in
M.A.R.I.O.TM real time blocking and classification technology to catch new and previously unvisited sites
– ContentKeeper also has a patent-pending, industry leading, Closed-Loop Collaborative FilteringTM
Technology which ensures that the database of non-business related sites is superior in quality and coverage.
Closed-Loop Collaborative FilteringTM Technology(Global Collection with Hourly Updates)
• Any new suspect URLs discovered locally, are encoded, encrypted, compressed, and sent back every hour to the Data Centre for anonymous submission to our AI, analysis and categorization engines.
• Sites that are then confirmed to fall into one of the control categories are included in the Global Control List updates to be collected by every ContentKeeper unit in the field during the next hourly update cycle hour.
• ContentKeeper has both a control list containing millions of URLs as well as a Real Time Engine. The Global Control List is updated on an HOURLY basis.
• Now if a user in London for example, goes to a brand new site the request packet is inspected by ContentKeeper. Firstly, ContentKeeper checks the Global Control List and if the URL was found, acts according to the policies you have set.
• If the URL is not found then the AI engine kicks in and start analyzing the data stream in real time.
• ContentKeeper will allow the 1st page through so that it does not slow down the network traffic. About 60 seconds later, when our friend is about to click on the next link on that web site, the AI engine has finished its job and that site will be blocked instantly.
• Meanwhile the newly discovered URL is placed aside in the SITE DISCOVERY LIST.
• When ContentKeeper calls in to collect all the other URLs discovered by one of the 460,000+ ContentKeeper users around the GLOBE it will send the new URLs it has found ANONYMOUSLY to the ContentKeeper Datacenter.
• At the Datacenter the URLs are passed through all the ContentKeeper AI engines for in-depth analysis. If they come out of that process still looking like porn for example, then they are added to the Global Control List and collected by every ContentKeeper unit worldwide during the next hourly update cycle.
So our friend in London
• Who may have received one of those SPAM emails, may have been the 1st guy in the world to go to this new site.
• With the traditional products it’s like a wide open gate, they are powerless to stop them.
• With ContentKeeper, the site will be blocked locally within 60 seconds and then within an hour or so of discovery, that new site is blocked in Thailand, Europe, UK, USA, Australia and all around the world.
• Whereas the traditional filtering companies have approximately 20 to 40 staff and single point web crawlers looking for new sites, ContentKeeper has over 460,000+ users discovering new sites, automatically, 24 hours a day, 7 days a week.
• Clearly, ContentKeeper’s globally based CLOSED LOOP COLLABORATIVE FILTERING TECHNOLOGY is a far superior methodology for tackling this global problem more than anyother solution on the market today.
But wait there is more!!
ContentKeeper’s Quality control is built in!.• Other vendors – no effective Control List review
with only approximately 40 staff.
• ContentKeeper once again utilizes CLOSED LOOP COLLABORATIVE FILTERING to insure the quality of the database.
• Whenever any of the ContentKeeper administrators/users around the globe come across an incorrectly classified URL, they can simply and instantly re-classify that URL fixing the problem on their own site while at the same time automatically contributing to the Quality of the Global List.
• That re-classification then goes into the Reclassification Request Queue which will be sent back to the Data Center during the next HOURLY update cycle. At the Data Center, the URL will be manually checked, and if necessary, reclassified and added to the Global Control List, to be collected by every device worldwide during the next hourly-update cycle.
• This means that while the competitor's control list is increasing in a linear fashion, ContentKeeper’s list is growing exponentially.
• While their control list quality is increasing in a linear fashion, ContentKeeper’s list is improving exponentially.
• Whereas their quality control relies on their own staff (<40), ContentKeeper has over 460,000 users, automatically helping to maintain and improve quality, working non-stop around the globe.
Local administrator has total control
• Local and Global Control Lists• Local control list overrides global control list• High level category controls down to the lowest web or
file based elements• High level group and network controls down to the
individual user or IP address levels• Multiple wild card controls for both web sites and files• Policy management by departments, groups, users, IPs• Clean or white list access.• Allow, Block, Warning & Time of Day controls• Personal Surfing Units (PSUs) controls
Reporting
• Point and click browser based reporting provides 99% of information required
• Real time reports – activity & blocking• Historical reports graphics and log files• Ease of access to logs, browser based and
automated FTP/SFTP downloads• Easy import into enterprise reporting packages• ASCII CSV, Apache and WebSpy import formats• Departmental reporting with authenticated access
Automatic and manual tuning
• Because Content Keeper has a real time AI engine, it learns about the sites your staff are going to
• On day one, it will be good. A week later, even better, as the engine learns and tightens down on non-business related surfing.
• Also, cut and paste from the real time reports can be used to further tighten down on non-business Internet usage.
Other Major Advantages• Security by design-hardened kernel,
encryption, SSL, SSH, SFTP.• Superior bridge design• Simple installation • Compatibility and integration (Microsoft,
Novell, Unix, Mainframes, VAXs etc.)• Efficiency• Web-based management• Automated activation – no key codes!
More Major Advantages
• Automatic control list downloads• Automatic software updates • Automatic log file management & off -
loader• Totally Scalable from 25 to millions of
users• Easy Policy development and verification• Default and Global Policy definitions
Enterprise Strength By Design
• Totally Scalable from 25 to millions of users• High Available Module (HAM) -Fault tolerant
design • Load Balancing Compatibility• Centralized Management• Automatic WCCP (cisco) protocol support• User Name Resolution via NETBUI, DNS, Proxy
Authentication (Basic + NTLM) • Comprehensive Directory Services support –
Active Directory, NT40 PDC, eDirectory, LDAP and Radius
Some Reference Sites
• Australian Federal Government (many departments)• Hawker Pacific Aerospace (US & UK)• UK National Health Service• Salvation Army (UK, Australia)• Santos Mining, Cyber One• Coles Myer, Care Australia• BHP Billiton (Global Deployment)• Fosters, Bachooco (Mexico), ISSSE (Mexico)• University of Technology (UTS), Macquarie Uni.• Many Schools, and many more!• Forum Fisheries Agency, …..etc
ContentKeeper is the Tool
• ContentKeeper Enterprise• ContentKeeper ISP• ContentKeeper Appliances – SME & LE• HAM Modules – internal & external• Renewals • Installation & Training• Consulting- policy development, usage analysis,
custom blocking screens, etc.
The Annual Subscription
• License to use, during the subscription period
• Hourly Global Control List updates• Phone, fax and email support around the
clock – Canberra – London – and soon Thailand
• All software updates during the subscription period
Why ContentKeeper?
• It’s simply the best!• On Launch –Networld/Interop “Best New
Enterprise Product of the Year” award• PCWorld – “4 Golden Globes” award• US Network Computing Article – rave review• Zero to 460,000 users in less than 2 years • R&D for over 5 years• Future developments
ContentKeeper
Technical Session
ContentKeeper Installation
ContentKeeper Installation
ContentKeeper Installation
ContentKeeper Installation
ContentKeeper Installation
ContentKeeper Installation