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Strategic Management MBA Second Year (General) Paper No. 2.6 School of Distance Education Bharathiar University, Coimbatore - 641 046

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Page 1: Contents

Strategic Management

MBA Second Year(General)

Paper No. 2.6

School of Distance EducationBharathiar University, Coimbatore - 641 046

Page 2: Contents

Author: Upendra Kachru

Copyright © 2008, Bharathiar UniversityAll Rights Reserved

Produced and Printedby

EXCEL BOOKS PRIVATE LIMITEDA-45, Naraina, Phase-I,

New Delhi-110028for

SCHOOL OF DISTANCE EDUCATIONBharathiar UniversityCoimbatore-641046

Page 3: Contents

Page No.

UNIT I

Lesson 1 Corporate Strategic Planning 7

Lesson 2 Strategic Management Practice in India 53

UNIT II

Lesson 3 Environmental Analysis of a Firm 65

Lesson 4 Internal Analysis of Firm 89

UNIT III

Lesson 5 Strategy Formulation 129

Lesson 6 Strategies of Leading Indian Companies 144

UNIT IV

Lesson 7 Tools of Strategic Planning and Evaluation 177

Lesson 8 Life Cycle Approach to Strategic Planning 194

UNIT V

Lesson 9 Strategy Implementation 207

Lesson 10 Strategy Control 231

Model Question Paper 251

CONTENTS

Page 4: Contents

STRATEGIC MANAGEMENT

SYLLABUS

UNIT I

Corporate strategic planning - Mission - Vision of the firm - Development, maintenanceand the role of leader - Hierarchal levels of planning - strategic planning process. Strategicmanagement Practice in India, Family run corporates.

UNIT II

Environmental Analysis & Internal Analysis of Firm: General environment scanning,competitive & environmental analysis - to identify opportunities & threat - Assessinginternal environment through functional approach and value chain - identifying criticalsuccess factors - to identify the strength & weakness - SWOT audit - core competence-Stakeholders' expectations, Scenario-planning - industry analysis.

UNIT III

Strategy Formulation: Generic strategies - Grand strategies - Strategies of leading Indiancompanies - The role of diversification -limit - means and forms. Strategic managementfor small organisations, non- profit organizations and large multi product and multiplemarket organisations.

UNIT IV

Tools of Strategy Planning and Evaluation: Competitive cost dynamics - experience curve-BCG approach - cash flow implication. IA -BS matrix - A.D Littles Life -cycle approachto strategic planning - Business portfolio balancing - Assessment of economic contributionof strategy - Strategic funds programming.

UNIT V

Strategy Implement & Control: Various approach to implementation of strategy - Matchingorganization structure with strategy - 7Smodel - Strategic control process - Du Pont'scontrol model and other Quantitative and Qualitative tools - Balanced score card -M.Porter's approach for Globalization - Future of Strategic Management.


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