CONTENTS

Vision / Strategy / Profile Flying Higher Zambia’s Biggest Group Structure Factory Site Brand Portfolio Logistics & Distribution In-house Packaging Marketing Strategy Regional Markets Growth Prospects

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OUR VISION

To provide market-leading, high quality brands at an affordable price

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OUR STRATEGY• To increase efficiency and capacity in manufacturing facilities ensuring Trade Kings is the most cost-effective FMCG manufacturer in the region.

• To expand the distribution and market penetration of the Trade Kings brands in the region.

• To achieve high level of excellence in all our operational aspects.

• To optimize the profitability of all operations.

• To encourage excellence in the performance of our people.

• To focus on continuous improvements.

• To ensure our culture is a model for standards and best practice.

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OUR PROFILEThe Trade Kings Limited is the largest FMCG manufacturer in Zambia and one of the major manufacturers in the region. Trade Kings Limited manufactures high quality branded Detergents (Liquids, Powders and Pastes), Soaps, Sweets, Lollipops Confectionery, Soya Nuggets and distributes them throughout Zambia and the Sub-Saharan region.

Trade Kings S.A, a wholly owned subsidiary, is involved in the manufacturing of confectionery and sweets for the domestic S.A and regional markets.

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TRADEKINGS FLYING HIGHER

TRADEKINGS TODAYIN THE BEGINNING

• Humble beginnings 18 years ago

• 40 Employees

• Producing 100 tons of Boom Paste per month

• Rented premises

• One self-driven delivery van

• Restricted capital

• The largest Fast Moving Consumer Goods (FMCG) Manufacturer in Zambia and the Sub-Saharan region

• 1,500 Employees

• Manufacturing 5,500 tons of market-leading branded Soaps, Detergents (Powders, Pastes & Liquids), Sweets, Lollipops and Soya Nuggets

• 20,000 sq. m. wholly owned factories

• Transport Fleet of over 25 Heavy, Medium and Light truck units

• Consistent organic financial growth

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GROWING INTO ZAMBIA’S BIGGEST

1995

1997

1998

2005

2006

2007

2011

2012

Launch of Boom Paste

Boom laundry and Yebo car-bolic soap

Romeo and Geza soap

Bang-Bang Gum

Amazon Lollipops

Nyama Soya

Boom Powder

Boom Household range

Super Sweets

(100 tons/month)

(5,500 tons/month)

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GROUP STRUCTURE

TRADEKINGS GROUP

Lollipops & SweetPlant

Lollipops & Sweet Plant

Detergent Powder Plant

Detergent Liquid Plant

Detergent Paste Plant

Nyama Soya Plant

Soaps Plant

• Trade Kings S.A (PTY) Limited (100%)

• Trade Kings Zambia Limited (100%)

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HEAD OFFICE

Paste Plant

Powder Plant

Soya Plant

Sweet Plant

Plastic Plant

Soap Plant

Household Plant

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FACTORY SITE

OUR BRANDS

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Boom washing powder with multi enzymes is formulated for stain removal. It also contains a softening agent to preserve fabric and a long lasting perfume, it is easy dissolving and very economical; suitable for both hot and cold water.

• World-class Detergent Powder plant in Zambia.• Commenced production with 300 tons per month in 2011 and have increased this to circa 1,550 tons per month in 2013. • Further value added products for Household range.• We expect an upswing in growth even further as we expand our market reach to new Sub Saharan African markets.

DETERG

ENT PO

WD

ER

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DETERGENT POWDER

Boom detergent paste has proved to be one of the best in the region. All our variants guarantee smoother and softer fabrics, effective stain removal and an overall pleasant washing performance. All the pastes are formulated for hand washing and are very affordable.

• Semi-Automated Detergent Paste Line in Zambia.• Commenced production with 100 tons per month in 1995 and have increased this to circa 1,850 tons per month in 2013. • Further value added products for Household range.• Planned upswing in growth as we expand our market share in regional markets and enter new markets in Sub Saharan Africa.

DETERG

ENT PA

STE

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DETERGENT PASTE

Soaps Laundry These are affordable, long lasting laundry soaps; available in different sizes to suit consumer preferences. The unique perfumes ensure clothes always smell fresh.

• Automated Laundry Soap Line in Zambia.• Commenced production with 100 tons per month in 1997 and have increased this to circa 460 tons per month in 2013.

SOA

P

Soaps CarbolicOur range of Carbolic Soaps are all affordable health soaps; they are all anti-bacterial soaps and are effective in containing the spread of cholera and other diseases ensuring that hygiene is accessible and affordable.

• Automated Carbolic Soap Line in Zambia.• Commenced production with 40 tons per month in 1997 and have increased this to circa 130 tons per month in 2013.

Soaps Medicated Our ranges of Medicated Soaps are all affordable medicated soaps. They offer great germ protection, excellent cleansing properties and are long lasting.

• Automated Medicated Soap Line in Zambia.• Commenced production with 30 tons per month in 1998 and have increased this to circa 230 tons per month in 2013.

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SOAPS

Our New range of Boom Household products have been formulated specifically for removing grease and stubborn stains. The unique formula cut through grease, leave dishes, pots and kitchen utensils sparkling clean and are also highly economical to use.

• Semi-Automated Detergent Liquid Line in Zambia.• Commenced production with 30 tons per month in 2012 and have increased this to circa 55 tons per month in 2013. • Further value added products for Household range.• Planned upswing in growth as we expand our market reach to Sub Saharan Africa.

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HOUSEHOLD DETERGENTS

HO

USEH

OLD

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CON

FECTION

ERY

Our flagship Amazon and Monsta Pops Brand has a wide selection of lollipops that are available in exciting variants with a variety of flavors guaranteeing superb value.

• World-class fully automated Lollipop Line in Zambia.• Commenced production with 40 tons per month in 2006 and have increased this to circa 540 tons per month in 2013. • Further value added products for Confectionery range.• We expect an upswing in growth even further as we expand our regional market share and enter new Sub Saharan African markets.

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LOLLIPOPS

CON

FECTION

ERY

These super tasty sweets are available in many variants and innovative flavors providing a range of products suitable for a multitude of regional markets.

• World-class Sweets and hard boiled candy Line in Zambia.• Commenced production with 30 tons per month in 1998 and have increased this to circa 360 tons per month in 2013. • Further value added products for Confectionery range.• We expect an upswing in growth even further as we expand our market share in the region and in the new markets in Sub Saharan Africa.

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SWEETS

CON

FECTION

ERY

This fantastic selection of gums offer great value and authentic fruit flavors.

• Semi-automated Bubble Gums Line in Zambia.• Commenced production with 30 tons per month in 2005 and have increased this to circa 100 tons per month in 2013. • Further value added products for Confectionery range.• We expect an upswing in growth even further as we expand our market share within the region.

Super Ball Gums

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BUBBLE GUM

LOGISTICS & DISTRIBUTIONLOGISTICS & DISTRIBUTION

• Transport Fleet of over 25 Heavy, Medium and Light truck units.

• Own modern workshop and vehicle maintenance support team.

LOG

ISTICS & D

ISTRIBUTIO

N

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IN-HOUSE PACKAGINGIN-HOUSE PACKAGING

• Modern in-house packaging plant producing plastic containers, lollipop sticks, and inner plastic film

IN-H

OU

SE PACK

AG

ING

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MA

RKETING

STRATEGY

MARKETING STRATEGYMARKETING STRATEGY

• Intensive consumer-focused marketing strategy supporting and building market-leading brands

• Award-winning television and radio commercials developed and produced locally

• Five dedicated promotional vehicles focused on maximizing mass market distribution and mass market brand visibility countrywide

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OUR REGIONAL MARKETS

AFRICAKenya

Botswana

DRC

Malawi

Mozambique

Namibia

Tanzania

South Africa

Zimbabwe

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GROWTH PROSPECTS

• Improve vertical backward integration by setting up a Commercial Food Grade Glucose Plant and set up of a Wheat Mill to produce Biscuit Flour to service internal requirements and achieve synergies in costs.

• Expand and further modernize Plant and Machinery to achieve synergies in efficiencies.

• Expand Market share in the Central Africa and Greater Sub-Saharan African region.

• Enter New Markets in North Africa and West Africa.

• Invest in acquiring standards such as HACCP (Food Safety) and ISO (Quality).

The brand preference for Tradekings products remains high and will be strengthened through increased brand investment and innovation coupled with broadening the market universe and further improvements in the outbound logistics infrastracture as key thrust towards achieving these objectives.

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CONTACTS

www.tradekings.co.zm

Plot No. 29381, Nampundwe Rd.Light Industrial AreaP.O. Box 30824Lusaka, Zambia

Tel +260 211 286 117/27Fax +260 211 288 856info@tradekings.co.zm