April 15, 2023 TCS Public

Electronic Program Guide for Cable Feed TVs by Detecting

Channel Logo Innovation Lab, Kolkata

2April 15, 2023

• Market Requirement• Deployment Scenario• System Description • Value Proposition• Demo

Presentation Roadmap

3April 15, 2023

• 120 Million TV Homes in India

• Digital TV (Satellite or Cable) penetration less than 10%

• Digital TV deployment timeline and enforcement unclear

• Huge population not benefitting from Basic Digital TV value-adds like Electronic Program Guide (EPG)

Market Requirement

April 15, 2023

TV Tuner CardAnalog TV feed(Cable TV)

TCS Home InfotainmentPlatform (Browser withInternet Connectivity)

A/V IN of STB

A/V OUTOf STB

TV Screen

Internet Connection

Reliable EPG Content Source

Co-axial TV IN

A/V IN to TVCRT and Speakers

A/V Out of TV Tuner

Deployment Scenario

Traditional TV

TV Content blended with EPG information

5April 15, 2023

System Description• Channel logo of the currently viewed program gets detected• Logo gets identified and the corresponding channel EPG gets downloaded

Logo identified

Select text from the EPG and

information gets mashed up from the

internetEPG downloaded from the internet

6April 15, 2023

Flow Logic

Localization of channel logo region

Recognition of channel logo

Get EPG from web XML feed

Pick up EPG data and use API to bring relevant info from web

Render mashed up EPG blended with TV Video

• Logo Detection involves extensive Image Processing Techniques applied on live TV Video

• Need to detect different kind of Logos

• Real-time detection Requirement

7April 15, 2023

• Proposed solution runs on the TCS Home Infotainment Platform

• The demo presents a captured video of the TV screens during the a typical channel change. Logo detection and EPG fetching and rendering use case

• Real Demo on the Platform Available

Demo

8April 15, 2023

Value Proposition

• Enriches the user's experience while watching the TV with analog signal.

– Useful to Analog Cable TV Viewers (majority in India)

• Multiple levels of EPG data can be made available in a Hierarchical manner

• User can click and chose level of Information wanted

• Level of details can be expanded using Internet – like a movie EPG can have an Actor’s name and clicking on it can take the user to the

Actor’s Home Page

April 15, 2023 TCS Public

Any Question?

April 15, 2023 TCS Public

Thank You

11April 15, 2023

HIP Interfaces

12April 15, 2023

Existing Value-added Services enabled through HIPPhoto - Viewer Video - Player

Internet Browsing Video - Chat

SMS Music-Player

13April 15, 2023

USB Ethernet

CDMA GSM 3G

EVDO HSDPA HSUPA

Connectivity

PPPoE LAN(Static)

LAN(DHCP)

HIP - Connectivity Options

14April 15, 2023

• In Philippines it is launched through Smart Communications under the brand name of “SmartBro SurfTV”.

• Order commited for 100K units and current production is 25K

HIP Deployment Status

• Tata Teleservices Ltd. launched HIP under the brand name of “Dialog” in Tamil Nadu and West Bengal.

• Order Received for 100K units and current production is 5K

TCS’ Home Infotainment Platform launched successfully in India and Philippines.

Good Traction received in Malaysia, Thailand and Indonesia