Context Analysis: Femininity in Vogue and

Teen Vogue

Ariel Rivera

ThesisThis paper focuses on the components of

Vogue and Teen Vogue magazines, which both appeal primarily to females, but highlight the difference in consumer mindset between teenage and middle-age women. Teen Vogue targets the insecurities of a teenage girl, thus the ads reflect only a singular type of perspective of femininity, the “teen queen”. Vogue allows more room for interpretation towards how femininity is defined and highlights the independence a woman develops as she ages. I argue that the differences between the advertisements in Vogue and Teen Vogue emphasize how the perspective of femininity broadens as the targeted consumer develops from a teen to an adult.

Elements of fantasy and romanticism

Celebrities are associated with strong femininity.

Feminine and masculine portrayals of the same designer brand

Teen Vogue focuses on stereotypes of race and class

Vogue is representative of both feminine and masculine women.

Designer brands take more risks when it comes to sexuality.More expensive brands in Vogue use ambiguous models because they do not need to conform to stereotypes of beauty in order to profit.