contextual inquiry analytics analysis structured interviews task flow analysis diary studies...
TRANSCRIPT
Remember to follow @SPSNashville and tag #SPSNashville in your posts!
Platinum Sponsors
Gold Sponsors
Thank You for being a part of SharePoint Saturday Nashville!
How do we define user-centered design?
Isn’t it just asking users what we should build?
User-centered design is a process to put user’s needs, tasks, and goals at the forefront by using research methods
Contextual Inquiry
Analytics analysis
Structured InterviewsTask flow analysis
Diary studies
Usability testsHeuristic evaluation
Participatory ethnography
Card sorts
Contextual Inquiry
Analytics analysis
Structured InterviewsTask flow analysis
Diary studies
Usability testsHeuristic evaluation
Participatory ethnography
Card sorts
Why contextual inquiry and structured interviews?
What Users Say
What Users
Do
Structured Interviews
Why the emphasis on “structured?”
Remember: Stakeholders are not “users”
Information Stakeholders Provide
Organizational direction and prioritiesSpecific business objectives for the project The mood and climate of the organizationSpecific problems that the project is intended to address
Information Users ProvideGoals
Priorities
Tasks
Motivators
Environment
Barriers
Habits
Relationships
Tools
Expressed need
Implied needLatent need
Tips for InterviewsMeet 2-1: One person records and one person facilitatesDon’t ask leading or closed questionsSpend more time listening than talkingBe aware of non-verbal cuesEmbrace their perspectiveAvoid talking about yourself
Contextual Inquiry
What does contextual inquiry tell us?
Emphasis in Contextual Inquiry
The tools they useThe sequences in which actions occurTheir methods of organizationWhat kinds of interactions they have
The key to contextual inquiry is context
Special Topics: Recruiting
Audience Analysis
Audience Analysis
How many users?• 1-3 from each audience for a structured interview• 1 from each audience for contextual inquiry
(Can make all interviews in context and promote to inquiry when necessary)
Special Topics: Interview Script
Keys to Writing ScriptsHave a clear beginning, middle and endAsk questions around the categories we demonstrated earlier (tasks, goals, etc.)Use the discovered business objectives for the project to determine questions
Special Topics: Synthesis
Affinity Diagrams
The Job Story
Audiences Refinements/Persona
Special Topics: Business Objective
What Is Wrong Here?
“Increase Yammer usage”
What, Why, and HowWhat is the business objective?Why is it a business objective?What are we trying to accomplish?How do we know we have succeeded?
A Good Business Objective
“Expand opportunities for employees to interact socially in order to increase collaboration and shared corporate identity, and success is measured by a 30% increased in social interactions post launch.”
What?
Why?
How?
Yammer Everywhere: A Case Study
Definition
Research
Synthesis Feature
Yammer Everywhere: Definition
Business ObjectiveExpand opportunities for employees to interact socially in order to increase collaboration and shared corporate identity, and success is measured by a 30% increased in social interactions post launchProblemEmployees do not collaborate sociallyEmployees are inefficient AudiencesAll Audiences
Yammer Everywhere: Research Insights
Yammer Everywhere: Research Insights
Affinity Theme Insight
Content No ability to submit feedbackValue of content unclear
Goals Increase efficiencyStreamline communication
Successes Reach peopleReduce frustration
Barriers No perceived social value
Yammer Everywhere: Synthesis
ROADMAP & SOLUTION DEMO
Big TakeawaysDo research even if you stink at it in the beginningBe sure to do research that captures what users say and what they doEvangelize user research in your organizations
More Resources
Questions?
Please fill out the session feedback survey:
http://SPSNashville.org/420
Session Feedback
